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5 Things Every Small Business Website Needs

Contributed article in our small business series. Enjoy! – Kimberly

There are many awful websites online. While some offer poor designs, others are not user-friendly or provide next to no value to their visitors. To ensure your company isn’t one of them, read the five things every small-business website needs.

  1. A Simple URL

A simple URL is not only easy to remember, but it will appear more professional. It is an extension of your brand, so you must carefully choose a domain name before you even embark with a web design. If possible, we recommend using your brand name so it stays in your visitors’ minds.

Companies are wise to opt for a .com domain or one applicable to their local area such as .co.uk. However, non-profits should opt for .org to build visitor trust. Also, try to avoid using hyphens or numbers in your URL, as it could cause confusion and a visitor may type in the wrong web address. Read more »

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5 Ways You Can Ruin Your Startup Before Getting Your First Customer

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

If you are planning a startup, know this: you are statistically unlikely to succeed. According to Forbes, nine out of ten startups fail. They may have run out of cash, have ineffective management, fail to properly market their product or service, or some combination of all the above.

But you are not destined to fail. Before you even think about opening your doors to the public, you need to ensure that your business is prepped for success. Here are five factors that commonly cause startups to fail and what you can do to keep your future business afloat:

1. Financing Your Startup with Predatory Loans

Getting startup capital can be a struggle. Bootstrapping your business is a challenge for most starting entrepreneurs, so getting a loan can seem like a wise move. Read more »

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The 4 Best Industries to Make an Investment

Contributed article in our business series. Enjoy! – Kimberly

New technologies have helped to both strengthen and create industries across the globe. With different industries progressing at a rapid rate, new markets emerging and more investment opportunities launching each day, it can be hard to know where to invest your finances. That’s why we’re looking at the four best industries to make an investment.

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Five Work at Home Online Jobs That Aren’t Scams

Contributed article in our business series. Enjoy! – Kimberly

The allure of working from home is too strong for many to resist. Faced with the choice between slaving away at a 9-5 job while conforming to corporate standards and being your own boss, the choice seems very simple for many. The corporate culture is beginning to recognize this as well, as more and more employment opportunities offer individuals the ability to work from home either part-time or full-time.

Unfortunately, there are many notable scams and get-rich-quick schemes floating about the web these days. Read more »

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Think Smart Not Hard: 52 Key Principles to Success and Happiness

Here's an excerpt from a great new book chock full of wisdom. Enjoy! - Kimberly

"A lack of motivation holds some people back as well as a desire to stand up and dust themselves off when they fall. They think it isn’t worth the effort, that it’s too much work.

It’s so much easier to spend weekends marathoning the latest season of the hottest new drama or liking the endless stream of cat videos on social media. To those people, it’s a conscious choice to trade in their hopes and dreams and become a voyeur of someone else’s.

Not to say anything’s wrong with unwinding at the end of the day for some much-needed R&R, but, make no mistake, if you choose to indulge in someone else’s dream instead of living your own, it’s a choice you’re making. You must decide for yourself if you want to watch someone else live his or her desire or if you want to live your own.

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Tips To Help You Sell More Efficiently

Contributed article in our business series. Enjoy! – Kimberly

Sales is a tough, yet, rewarding profession. There are tips, tricks and tactics that sales professionals must use to get ahead.

However, it’s important to brush up on your game once in a while and learn new techniques – even if you’re a sales professional and been in the industry for years. See tips to help you sell more efficiently and close the deal faster.

Prepare

You must prepare to become a success. Make sure you have the background and confidence to approach a situation before diving into it. Learn everything you can about selling and practice every chance you get. The more prepared you are, the better chance you have at making a sale. It’s really easy for a customer to know when someone isn’t organized, and they’ll be turning away very quickly. Read more »

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5 Reasons Your Small Business Should Focus More on Local SEO

Contributed article in our business series. Enjoy! – Kimberly

Local search engine optimization is often seen as the purview of big businesses helping people find the locations of their stores or restaurants. However, local search engine optimization is incredibly important while offering a very high return on invested effort. Here are five reasons your small business should focus more on local SEO.

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7 Things Software Developers Can Do to Satisfy Licensees

Contributed article in our business series. Enjoy! – Kimberly

Giving business advice to someone who owns or operates a software firm is a bit different than consulting for other businesses, primarily because there are a few new concepts that you'll need to become familiar with. Of those topics, one of the most pertinent is software licensing and the technicalities involved in that area of sales and development. But beyond the legalities and due diligence there are lots of other things that software companies need to be doing to increase their bottom line. Read more »

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Forex vs Binary Options Trading – Which One is Better?

Contributed article in our finance series. Enjoy! – Kimberly

Two financial instruments have entered the mainstream lately that are particularly attractive to first time investors, and they are binary options and forex trading. Both have their advantages, disadvantages and set of characteristics that make them better options for different types of investors. In this article, we’re going to explore the differences between the two and which ones you should choose depending on your preferences.

 

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Moving Towards Sustainable Development with a Circular Economy

Contributed article in our sustainability series. Enjoy! – Kimberly

A linear “take-make-dispose” economy, which is the most popular economic models around the world, is largely wasteful because up to 90% of the raw materials used in the manufacturing process end up as waste even before the leaving the production line. In addition, 80% of goods manufactured are eventually thrown away within the first six months, which translates to an unsustainable rate of wasting fast-diminishing natural resources. Fortunately, a circular economy that is based on regeneration and restoration can help solve almost all the problems associated with a linear economy. More specifically, a circular economy aims to keep raw materials, goods, and product parts at their highest value and utility levels all the time. This is in addition to differentiating between biological and technical cycles.

To learn more, checkout this infographic created by Rutgers University’s Online Master of Public Administration.

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