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7 Things Software Developers Can Do to Satisfy Licensees

Contributed article in our business series. Enjoy! – Kimberly

Giving business advice to someone who owns or operates a software firm is a bit different than consulting for other businesses, primarily because there are a few new concepts that you'll need to become familiar with. Of those topics, one of the most pertinent is software licensing and the technicalities involved in that area of sales and development. But beyond the legalities and due diligence there are lots of other things that software companies need to be doing to increase their bottom line. Read more »

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Forex vs Binary Options Trading – Which One is Better?

Contributed article in our finance series. Enjoy! – Kimberly

Two financial instruments have entered the mainstream lately that are particularly attractive to first time investors, and they are binary options and forex trading. Both have their advantages, disadvantages and set of characteristics that make them better options for different types of investors. In this article, we’re going to explore the differences between the two and which ones you should choose depending on your preferences.

 

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Moving Towards Sustainable Development with a Circular Economy

Contributed article in our sustainability series. Enjoy! – Kimberly

A linear “take-make-dispose” economy, which is the most popular economic models around the world, is largely wasteful because up to 90% of the raw materials used in the manufacturing process end up as waste even before the leaving the production line. In addition, 80% of goods manufactured are eventually thrown away within the first six months, which translates to an unsustainable rate of wasting fast-diminishing natural resources. Fortunately, a circular economy that is based on regeneration and restoration can help solve almost all the problems associated with a linear economy. More specifically, a circular economy aims to keep raw materials, goods, and product parts at their highest value and utility levels all the time. This is in addition to differentiating between biological and technical cycles.

To learn more, checkout this infographic created by Rutgers University’s Online Master of Public Administration.

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How to Use Video and Podcasts For Employee Engagement

Contributed article in our business series. Enjoy! – Kimberly

Employee engagement is a critical aspect of any successful business. An engaged employee will deliver far more than that of a disengaged one, and a team that can work well in collaboration achieves much more than those who work in silos. Some businesses make the regrettable mistake of not investing in the engagement of their employees. As a consequence, not only does this impact the level of productivity, it also will often result in a higher turnover in staff. Recruitment costs can be significantly more than employers appreciate, and therefore spending some extra budget on employee engagement is considered to be money well spent if it reduces turnover. Read more »

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The USPS Is Not Dead! Here Are 5 Reasons to Use Business Letters

Contributed article in our business series. Enjoy! – Kimberly

In a world where everything has gone digital, many business owners don’t understand the importance of formal communications. Why not just send a brief email or fax? There is a time and a place for those types of communications, but there are still five very good reasons to use the United States Postal System, USPS, for business letters. Sometimes the difference between success and failure is understanding formal business etiquette, and the art of writing business letters is one very important facet of that ethical code. Read more »

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Selecting the Right Structure for Your New Business

Contributed article in our business series. Enjoy! – Kimberly

Starting a business requires more than a great idea. You need grit and determination, plus a healthy dose of resilience. There is a lot to think about in the early stages, but one of the most important decisions is how you want to trade.

There are many considerations when deciding what type of structure is right for your business and making the wrong decision could have disastrous consequences for your future business, so it is essential that you consider the merits of operating as a sole trader/Sole Proprietor, an LLC, or an LLP, or even as a corporation as your business grows. Read more »

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The Rise of the Circular Economy

Contributed article in our sustainability series. Enjoy! – Kimberly

What is a Circular Economy? This term is epitomized in the “recycle” symbol of an arrow going around in a circle. In a world where resources are dwindling, circular economy is the potential answer to concerns about energy, about landfill use, and social responsibility. The term refers to eco-friendly behavior, which is potentially beneficial to everyone involved.

To learn more, checkout the infographic below created by the New Jersey Institute of Technology’s Online MBA program. Read more »

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5 Ways Email Marketing Can Help You Grow Your Business

Contributed article in our business series. Enjoy! – Kimberly

Email marketing remains one of the most common marketing methods out there. It is a low cost way to market to customers with a high rate of return. Here are five ways email marketing can help you grow your business. All of them are within easy reach of every business utilizing email marketing, and none of them involve spamming your potential and current customers.

Use Email Marketing to Enhance Local Outreach

When someone talks about local outreach to potential customers via digital marketing, they initially think about local search engine optimization or sending messages to those customers in your marketing database and local area. However, you can use email marketing to improve local outreach. Read more »

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The Best Ways to Market Your Small Business on a Budget

Contributed article in our business series. Enjoy! – Kimberly

When starting your own small business, marketing is exceptionally important. You can have the best products or service in the world but that isn’t enough to make your business a success. You need to make sure people know about it. Big businesses have a huge budget to employ a marketing team to do it all for them. You might not have the resources to do this in the beginning. Fortunately, there are many great marketing strategies you can implement yourself.

Image Ref: Creative Commons CC0

 

Social Media

Social media is absolutely massive. As well as the main platforms, Twitter, Facebook, Instagram and Pinterest, there are 100’s more you could use. Read more »

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Marketing Tips for Startup Businesses

Contributed article in our business series. Enjoy! – Kimberly

Getting your business off the ground is hard work, regardless of how experienced you are and what industry you are hoping to break into. Those first few months of operation can take their toll, with registering your business, developing a business plan, investing in equipment, etc. The list is endless!

However, one important factor you must consider is your marketing strategy as it is a major element you simply cannot neglect. The marketing strategy you choose and develop is the difference between your businesses unwanted anonymity and having too much work to cope with. Read more »

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