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Posted: February 21st, 2015 under Uncategorized.
Contributed article in our entrepreneurial business series. Enjoy! – Kimberly
The design choices you make for your website, business cards, and brochures should be about more than just looking good. You want everything that bears your company logo and name to be about telling an engaging story that will draw people in and make them want to learn more about you. In this Huffington Post article on storytelling and design innovation, there’s a discussion about just this, and this story on the best and worst branding of 2014 also confirms: the best way to grab people’s attention is by telling them a great story.
You may find yourself wondering how you can tell a story through design choices, but as we’ve talked about in a previous blog post, it’s all about making sure that you follow some simple rules of design when you explain your products and services.
Keep Things Simple
Telling your story doesn’t mean that you need to write an epic about how you founded your business. The old cliché less is more is usually true. Read more »
Posted: February 4th, 2015 under Business, Entrepreneur.
Tags: Brand, Branding, Entrepreneur, Marketing, Printing
(Originally posted on projectconnections.com)
Recently, several of my clients have become extremely interested in exploring what they call their "corporate DNA." At first I resisted, because I was concerned that this metaphor implied that they were incapable of changing. But for the most part, this model is being used to explore the unique identity of an organization -- the strengths that are admired, and should be preserved and transmitted to future generations.
Most every kid who has the luxury of getting an education learns the basics of DNA. DNA is what causes a giraffe to have a long neck, kangaroos to have pouches, and porcupines to have quills instead of fur. Tadpoles turn into frogs, not butterflies, because of their DNA. And a lot of behavior has its roots in an organism's DNA. Birds have wings, but dogs don't, therefore dogs don't fly. Snakes, lacking both legs and wings, resort to crawling. But what is the meaning of the DNA of an organization?
Read more »
Posted: September 26th, 2014 under Business, Career, Communication, Creativity, Leadership, Organizational Culture, Organizational Effectiveness, Process, Professional Development, Project Management, Scrappy Project Management, Silicon Valley.
Tags: company culture, Corporate DNA, DNA, DNA Evolution, kimberly wiefling, scrappy, team, team building, Wiefling
Posted: August 11th, 2014 under Business, Career, Communication, Impossible, Leadership, Organizational Culture, Organizational Effectiveness, Professional Development, Project Management, Scrappy Guides.
Tags: Design thinking, kimberly wiefling, project design, scrappy, Wiefling