Leveraging Data for a Better Retail Experience
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Scrappy Design Thinking – Simple Rules, Practical Tools
In another article I rambled on about how design thinking’s powerful combination of tools and techniques produces outcomes beyond the predictable. Here I’ll share an approach that integrates key elements of design thinking with a Scrappy Project Management© style. Using this approach will generate new possibilities that you’d never discover using traditional problem-centric approaches.
Scrappy Design Thinking Overview. Both design thinking and Scrappy Project Management© share an obsession with “the customer”. And both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize – Define – Ideate – Prototype – Test, let’s use a cycle that’s a bit easier to remember: Why? – Who? – What? – How? 
- Rather than instinctively jumping to HOW to solve a “problem”, start with WHY – Why is this project important? Why work on this?
- Next explore WHO – who cares, who’s impacted, who’s involved, and who’s judging the success of your project?
- Then move on to WHAT – what outcomes would go beyond “solving a problem” to surprise and delight your stakeholders?
- Then, and only then, design and prototype HOW to achieve these outcomes and delight these stakeholders.
- Go through the entire cycle again, expanding, revising, and refining your prototypes repeatedly, until you collapse in an exhausted heap, worn out, but with a self-satisfied smile on your barrier-shattering face. Hmmm . . . perhaps I overpromise. Let’s see what happens.
Key Ways to Make Your Business More Transparent
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Kimberly's Areas of Expertise
Contact Kimberly at:
Wiefling Consulting
Phone +1 650 867 0847
Books in the Scrappy Guides™ Series
The 12 Predictable and Avoidable Pitfalls Every Project FacesBy Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Living Proof That Bending the Rules Isn’t Breaking the Law.Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
The Easy Way to Keep the Cyber Wolves at BayBy Michael Seese
How to Bullet-Proof Your Business and Laugh at Volcanoes, Tornadoes, Locust Plagues, and Hard Drive Crashes.By Michael Seese
Common Sense Practices to Avoid Calamities, Catastrophes and Lack Lustre Results for Corporations and Small Businesses.By Michael Horton
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