Leveraging Data for a Better Retail Experience
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Scrappy Design Thinking – Simple Rules, Practical Tools
In another article I rambled on about how design thinking’s powerful combination of tools and techniques produces outcomes beyond the predictable. Here I’ll share an approach that integrates key elements of design thinking with a Scrappy Project Management© style. Using this approach will generate new possibilities that you’d never discover using traditional problem-centric approaches.
Scrappy Design Thinking Overview. Both design thinking and Scrappy Project Management© share an obsession with “the customer”. And both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize – Define – Ideate – Prototype – Test, let’s use a cycle that’s a bit easier to remember: Why? – Who? – What? – How?
- Rather than instinctively jumping to HOW to solve a “problem”, start with WHY – Why is this project important? Why work on this?
- Next explore WHO – who cares, who’s impacted, who’s involved, and who’s judging the success of your project?
- Then move on to WHAT – what outcomes would go beyond “solving a problem” to surprise and delight your stakeholders?
- Then, and only then, design and prototype HOW to achieve these outcomes and delight these stakeholders.
- Go through the entire cycle again, expanding, revising, and refining your prototypes repeatedly, until you collapse in an exhausted heap, worn out, but with a self-satisfied smile on your barrier-shattering face. Hmmm . . . perhaps I overpromise. Let’s see what happens.
Key Ways to Make Your Business More Transparent
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I just wanted to tell you how much I enjoyed your seminar. Last night was a breakthrough for me. All of my negativity is gone, and I have been able to plow through so much stuff today. I am a dynamo!
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You were so helpful in giving us food for thought with the many processes we need to put in place. Thanks!
Kimberly is a whole energy level unto herself. I call it the “Kimberly Factor”. Her passion to give, teach and mentor excels people, programs and companies.
I would like you to know how much I have so appreciated all the help you have provided me. Even though there have been some times of hardness and difficulties, you successfully and strongly put me though during the workshop. Through the workshop, I really felt your professionalism, and positive thinking with great energy. Thanks to your continuous support and advice, I could learn to become a real global leader (Woo Hoo!!!).
In a 3 hour workshop you helped to change people’s attitude about our challenge from something with too many obstacles to starting to see the big prize and plan the first baby steps, in short a transformative experience.
“This time with peers has given us time to get to know each other, laugh with each other and learn about each other. It’s hard to find that time during the workday and without the ability to have any social events, we’re lucky to be able to come together for some relaxed time together that’s not focused on the day-to-day tasks.” – Terry Duffina, Director, Sustainability
I was fortunate to have Kimberly and her team facilitate a very engaging and productive session with my team of Technical Program Managers in Aug 2019. The intent was to energize and motivate the team to feel empowered and make changes to deliver better results. Kimberly spent an afternoon (many felt it was too short) delivering very compelling and thought provoking messages though interactive exercises that kept the group of ~60 people on their feet. Everyone left with a great deal of positi… Read more
For Believing in us, showing up, and helping us realize our dreams – we thank you.
She expresses her vulnerabilities as a genuine person and still sums up her courage to lead by example anyway. Wouldn’t you want Kimberly to show you how to lead by example! in the face of adversities? Free free to contact me regarding Kimberly. email@example.com
Books in the Scrappy Guides Series
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
By Michael Seese
By Michael Seese
By Michael Horton