Leveraging Data for a Better Retail Experience
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Scrappy Design Thinking – Simple Rules, Practical Tools
In another article I rambled on about how design thinking’s powerful combination of tools and techniques produces outcomes beyond the predictable. Here I’ll share an approach that integrates key elements of design thinking with a Scrappy Project Management© style. Using this approach will generate new possibilities that you’d never discover using traditional problem-centric approaches.
Scrappy Design Thinking Overview. Both design thinking and Scrappy Project Management© share an obsession with “the customer”. And both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize – Define – Ideate – Prototype – Test, let’s use a cycle that’s a bit easier to remember: Why? – Who? – What? – How?
- Rather than instinctively jumping to HOW to solve a “problem”, start with WHY – Why is this project important? Why work on this?
- Next explore WHO – who cares, who’s impacted, who’s involved, and who’s judging the success of your project?
- Then move on to WHAT – what outcomes would go beyond “solving a problem” to surprise and delight your stakeholders?
- Then, and only then, design and prototype HOW to achieve these outcomes and delight these stakeholders.
- Go through the entire cycle again, expanding, revising, and refining your prototypes repeatedly, until you collapse in an exhausted heap, worn out, but with a self-satisfied smile on your barrier-shattering face. Hmmm . . . perhaps I overpromise. Let’s see what happens.
Key Ways to Make Your Business More Transparent
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Kimberly's Areas of Expertise
Contact Kimberly at:
Wiefling Consulting
Phone +1 650 867 0847
Testimonials
I really appreciate all of your suggestions and coaching today. I am inspired to put together a business proposal with a roll out plan for relaunching Persevere Consulting. I now have a very clear concept of what elements need to be included in this plan. Thank you for your inspiring me!
Kimberly’s ‘Leading From Any Chair’ workshop is the single most powerful class I’ve attended, and the highest rated class I’ve participated in. Her teachings have fundamentally changed me as a leader, a coach, and a team member.
Kimberly took me to the next level in taking on a leadership role. She encouraged me to success.
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Thank you so much for the insightful, inspiring, and useful talk this morning. You have a real talent!
You provided me so many gifts yesterday. I feel like a large weight has fallen from my back. I’m smiling and feel better about having some direction, thank to you!
We learned from Kimberly’s sessions how important it is for each employee to understand our company’s organizational DNA. I believe that the bond developed between overseas employees through understanding our shared DNA will result in leading our global business into the future in spite of their different backgrounds, cultures, and nationalities.
I cannot tell you how grateful I am to have an experienced professional like you at my side to launch the Consulting Special Interest Group tomorrow. The agenda looks great and I am convinced that we are well prepared for a productive and successful meeting tomorrow.
Kimberly is a force of nature: incredibly smart, selflessly generous in her support of clients and colleagues, totally courageous in taking the right action. She lives in complete integrity, practicing what she preaches, being her authentic self. Kimberly is a rare combination of high tech and high touch, combining her background in physics and engineering with a deep understanding of what it takes to be a successful leader. Kimberly has started a movement of transformational change in Japanese … Read more
Thank you for inspiring me to be the leader I aspire to be. You are a great model of the courageous leadership philosophy in action.
Books in the Scrappy Guides Series

By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook


Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling


By Michael Seese


By Michael Seese

We Can Help You:
- Lead your business more effectively.
- Develop products more predictably.
- Manage projects with greater ease.
- Increase your professional effectiveness.
Pricing Information & Our Promise to You
"We only bill where we add value. Our invoices carry this message: If you are not completely satisfied with anything that you have been billed for, simply circle the amount of the charge, write a brief explanation of your concern, and subtract it from your payment. Our goal is your complete delight with our services, and we appreciate your valuable feedback."
- Kimberly M. Wiefling, M.S., Founder






