Contributed article in our small business series. Enjoy! – Kimberly
Every business must develop a strong online presence to boost their brand awareness, encourage engagement, improve industry authority and increase sales. To maximize your success, we are providing four top tips for improving your online presence.
Website Optimization
Only 51% of small businesses currently have a website. This is despite 97% of consumers routinely searching for both products and services online. Any company hoping to boost their brand and sales must strive to create an aesthetically-pleasing, easy-to-use website that promotes their products, services, history and contact information.
It doesn’t matter if you are building a website from scratch or need to update an existing site, it is essential to optimize a website to ensure it offers a quick load time, is mobile friendly, features clear call-to-action buttons and has optimized URLs.
The Right Social Media Platforms
Every business must understand the importance of social media for driving traffic, engagement and sales. Not only must you build up a large following of existing and potential customers, but you can communicate with social influencers who will happily promote your products and services to their established audience.
However, you do not need to advertise your business on every social media channel. Don’t spread yourself too thin and focus on one or two social media platforms that are most effective for your business.
The big four social media channels are:
Different channels will offer different benefits to your company. For instance, LinkedIn is an effective marketing tool for improving a network and lead generation, while Facebook can drive a considerable amount of traffic to your website. Twitter is great for striking up conversations with customers, while Instagram can boost your brand awareness and engagement.
Once you have identified the best social media platforms for your company, take at least 20 minutes each day to create unique, high-quality posts that your followers will love. You can also use third-party tools to schedule your social media posts in advance so that they will publish at the right time to the right people, while you focus on other areas of the company.
Guest Blogging
Link building tactics can catapult your website up the search engine result pages, which will drive organic traffic to your website while allowing you to compete with your industry rivals. Not only can guest blogging improve your online visibility and exposure, but it can also increase your company’s credibility if you feature on a high-authority website. If an audience likes the article and needs your services, they may click through to your website to make a purchase, sign-up to your email newsletter or may follow you on social media. Utilize popular link building services to boost your online presence and authority.
Blogging and Beyond
Every successful website features high-quality blogs that are both informative and entertaining, which can improve your online presence exponentially. However, you must look beyond how-to articles and aim to create multiple forms of content.
For instance, you could create an infographic, conduct and release a case study, host a podcast, or publish an eBook. Each can help establish your brand as an industry thought leader.
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