Contributed article in our business series. Enjoy! – Kimberly
It is said that around 80 percent of your business will come from just 20 percent of your customers – that means it’s easier, and more cost effective to keep your current customers happy, contented, and loyal than it is to try and find more customers. Keeping in touch with your customers is a great way to ensure loyalty and good feelings, but how can a business do that successfully? Here are some ideas.
Having a newsletter that your customers can sign up to (or one that they are automatically signed up to) is a fantastic way to keep your company and your products and services in the mind of the people who will hopefully spend money with you. Keep them in touch with what is going on with your business, run competitions, give them discount codes for loyalty and so on. As long as you send out your newsletter regularly (perhaps once a month), then your company will easily stick in their mind.
Some companies only send out emails when they want to push a certain product, but if you send emails for a variety of different reasons, and make them personal, then this will make you look much more down to earth and approachable to your customers. People love to buy from real people, so the key is to make your emails personal, even if they are part of your marketing automation system.
Email marketing is increasingly important, however, the sending of emails can be tedious. Instead, you’ll want to automate your emails. What is marketing automation? Marketing automation is the process of setting up emails to be sent out as soon as someone signs up for a newsletter or to hear special offers, or an email that is sent out if someone abandons their online shopping cart before they checkout, or even an email that is sent if someone hasn’t bought from you for a while, without you needing to do anything yourself. This system just runs in the background, and hopefully wins you more sales, while you get on with something else.
One of the easiest ways to keep in touch with your customers is to open up a social media account. It will depend somewhat on what you sell and the service you provide, as well as who your target market is, as to which platform you choose. Facebook, Twitter, Instagram, Tumblr, and others all have their pros and cons. Whichever you choose, make sure that you post regularly, and that your posts are interesting and informative. If someone engages with you on social media and asks a question or sends a message, it’s important that you reply – it shows that you care about your potential customers.
Putting on special events for your loyal customers – or to entice new ones – can work extremely well for you. If you have a physical premises such as a shop, you can organize a late night opening where you provide drinks and nibbles, and allow people to browse your goods and speak to you about them. This is ideal if you have a new range coming out, for example. If you don’t have a shop, but you still want to meet your customers, you can arrange a talk or a workshop in a rented building.by
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