Contributed article in our business series. Enjoy! – Kimberly
Many mobile users often take connectivity, functionality, and speed for granted, but they will certainly notice when an application isn’t working. The modern-day audience are also not shy when it comes to voicing their opinion, which can result in a decline in downloads. Read the five secrets to developing a user-friendly app.
1. Guide Users with Icons
If you are developing an application with a minimalist design, icons can become a critical aspect of the user experience. Those handy symbols will not only add personality into your app, but they will provide a visual language to help guide users to key areas, so can support the navigation process.
- Review Device Compatibility
Apps can quickly lose value if a developer fails to consider software updates, which ultimately prevent application failures, crashes, and bugs. Regularly review an app’s compatibility across multiple devices to ensure you continue to present the best program to a user. Also, pay close attention to both positive and negative customer feedback to identify potential bugs, so you can make the appropriate alterations.
- Integrated Payments
If you are considering launching an app to complement your established business, it would be a wise idea to incorporate integrated payment systems into the app. After all, a user will not want to download your company’s app only to discover they will have to visit your website or telephone your business to make a purchase. Find out how BaaS specialists Cambr can help you generate new revenue streams.
- Create an Attractive Design
You will only have a couple minutes to make a good first impression. If a user doesn’t like the design aesthetics and navigation experience within the first few minutes, they will almost instantly delete the app from their device to free up their storage space. Choose your design wisely if you want to attract long-term users. For instance, many successful apps use a minimal color design, so they do not overwhelm the user. Limiting the design to a few carefully chosen colors will allow users to simply navigate the interface.
- Test the Content
Different factors may also affect the interface and user experience. For example, you must ensure the fonts are big enough for every user, and that there is enough space between the buttons for them to touch with their fingers. You will also need to ensure a user can read the content whilst walking, and that they can still view the interface under sunlight.
Conclusion
As you can see, there are multiple factors that can impact the success of a mobile application. Despite all the best practices, the most effective way to improve the user experience is to simply use the app yourself. This will allow you to view the application from a user’s perspective, so you will know the areas you will need to improve, remove, or enhance.
Have you managed to launch a successful application? Share your user-friendly app advice by posting a comment below.
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