How Having a Blog Can Improve Your Business Website

The worldwide web is only getting bigger each day. More people are posting about anything and everything, and because you own a business, you need to get on board. The businesses that have blogs and relative content for their business are proven more successful in society. If you want to continue to expand and reach […]

Transform your Creative Video Marketing Plan into Video Magic

Contributed article in our business series. Enjoy! – Kimberly Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way […]

Mentoring 101: How to Choose the Right Protégés

Effective mentorship strategies can give enterprises a huge boost. The great minds and professionals of today were not born with greatness. They were all sculpted by their experiences, and with most success stories there is usually a fruitful mentor-protégé partnership that helped develop them and guide them to success. Industries were built on great mentorship. […]

ExpoMarketing Effectively Delivers for Their Clients

Contributed article in our business series. Enjoy! – Kimberly ExpoMarketing is an essential means that businesses can employ to demonstrate and promote their services and products. Therefore, trade show displays are the leading product promotion techniques that encourage advertising your enterprise to other businesses and consumers. Principally, ExpoMarketing enhances the rate of success of your […]

Creating Your E-Commerce Store: A Guide

Contributed article in our business series. Enjoy! – Kimberly The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This […]

Top Tips for Building Success

Contributed article in our business series. Enjoy! – Kimberly Starting your own business is equal parts exciting and daunting. Not knowing whether the path you’ve chosen is the right one and if it will lead to success can be scary at times, but it’s important to stick with it and see where it takes you. […]

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content […]

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain […]

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they […]