Contributed article in our business series. Enjoy! – Kimberly
Do many of your blog visitors return to your blog on a regular basis? Getting repeat visitors to a blog should be the main goal of every blog owner. If you can do this, you are much more likely to build a loyal following of blog readers who will subscribe to your email lists, purchase your products and services or click on your advertising links. Below are some of the changes you can make that will lead to more returning blog visitors.
Consistently Publish High-quality Content
People who visit a blog expect to learn something new, want to be entertained or hope to benefit in some other way. If you don’t achieve any of these things with your content, your blog visitors won’t come back to your blog again.
However, if you publish high-quality content, you can start to build a loyal audience. Once this starts to happen, you need to consistently provide this premium quality content or you will lose the momentum you have built up with your blog.
Make Sure You Have a Fast Loading Blog
Today’s internet users are impatient and expect every website to load instantly. If your website is slow to load, you could be losing people who might otherwise want to find out more about what you can offer them.
To address this issue, make sure you have a fast loading blog theme and a reliable hosting package. If you’re unsure about what hosting provider to use, it’s worth your while visiting a web hosting comparison website where you can compare the hosting plans available from the leading hosting providers.
Make Sure Your Blog Is Always Available
Blog availability is another important hosting issue you need to be aware of. Your blog should be available at all times, so make sure the hosting company you choose has a history of being reliable and always keeps websites up and running at all times.
Integrate Your Blog with Your Social Media Accounts
Sometimes you need to remind your previous blog visitors about the latest updates to your blog. Most of these people probably have a social media profile and you can notify them about the latest developments on your blog through your social media profile or pages. Using other channels like this also gives you the opportunity to reach a much wider audience of previous blog visitors and new blog visitors.
Build an Email List
Email marketing is one of the most effective ways to keep in touch with an online audience. Almost every online user has an email account and you can ask your website visitors to sign up to your email list.
Once these people are on your email subscriber list, you can send emails to them that mention your blog and its latest updates. To make it even easier for your subscribers, you can add links to specific blog posts they may be interested in.
A large number of blog owners find it difficult to entice their blog visitors back to their blog. This takes some thought and some work, but it can be achieved by following the tips above.
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Email marketing is super effective for retaining lost traffic, especially for small businesses who want to leverage that traffic as much as possible. http://www.smartmail.io/resources has some great email marketing tips businesses can easily implement.