Category Archives: Brand

Shocking Ways Personal Brands Will Make You a Better Leader

Guest post in our leadership series. Enjoy! – Kimberly

Shocking Ways Personal Brands Will Make You a Better Leader creates a thoughtful perspective on the future of leadership development.

After decades worth of studying leadership development and career advancement, there is a powerful truth that presents itself. Anyone in a leadership role that wants to be a better leader should understand this basic principle. Shocking ways personal brands will make you a better leader is the easiest way to command attention from a team regardless of how many people you lead.

Let’s look at leadership from two main perspectives. The first perspective is the individual perspective. This is otherwise known as a personal brand. The second perspective is the collective or team where each individual contributor adds to the greater whole. Somewhere in the middle is where it seems to go off the rails. Good leaders can get distracted when they need to keep it simple. The shocking truth is that being a better leader is easier when you focus on personal brands. Here’s how we do it!

The basic objective in leadership is to get the individual contributors to effectively and productively work toward the common goal with less effort. Turning this complicated task into a simple solution is easy. The right approach leads to simplicity. Let’s consider the shocking ways personal brands will make you a better leader by focusing on personal brands.

Shockingly Simple Ways to Use a Personal Brand to Lead

Anyone in a leadership position may already know the difficulty that comes when leading teams of individual contributors. The bigger the team, the more difficult the task. Using a simple approach repeatedly makes you a better leader.Continue reading→

Ideal Image Review & Testimonial: What to Expect From Procedures

Photo by Christina Morillo from Pexels

Your image matters to your professional career! Check out our guest post on this topic below. Enjoy! – Kimberly

Ideal Image is the leading aesthetic procedure company in the nation. It has over 800 medical professionals in 150 locations. The procedures offered by Ideal Image include laser hair removal, Botox and fillers, body fat reduction, and skin-tightening procedures. 

The goal of the company is to allow its customers to look and feel their best. The improvement in appearance can provide a major boost to self-esteem and confidence. The procedures performed at Ideal Image are non-invasive, which means no surgery, no downtime, and no pain during the procedure. One of the most popular services at Ideal Image is laser hair removal. Here is more information about this procedure. 

What Is Laser Hair Removal Treatment?

In laser hair removal at Ideal Image, a beam of light is used to eliminate hair follicles that allow the hair to grow. As the follicles get eliminated, they are no longer able to support hair growth, and the hair will eventually fall out. The procedure can be used to get rid of hair in different areas of the body, including the legs, facial hair, eyebrows, arms, chest, bikini line, and Brazilian. The laser hair treatment is performed by highly skilled medical professionals who have completed thousands of procedures. You will have an initial consultation with an Ideal Image professional to customize the treatment plan for your needs and guide you in what to expect before, during, and after laser hair removal treatment.

Continue reading→

Transform your Creative Video Marketing Plan into Video Magic

Contributed article in our business series. Enjoy! – Kimberly

Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way to generate leads, get online sales, and build a fantastic reputation for your brand.

If you want to generate online interest, you have to add some exciting effects to your video. Some motions in your video message can make your content impressive. You can captivate your online audience by using the best slides from the business presentation. It is easy to transform your presentations into beautiful videos and GIFs. For your assistance, here are some tips to transform your creative video marketing plan into video magic.

Boost Engagement

If you want to get the attention of people, you can use animated videos. You will need educational videos for your audience to share the details of your product. Videos prove helpful to share a story compellingly and engagingly. A creative video is a unique method to humanize your brand. It allows you to build the credibility of your business and increase human trust.Continue reading→

Online Marketing Strategies to Give Your Business an Edge

Contributed article in our business series. Enjoy! – Kimberly

Online marketing can be more cutthroat than you can imagine. Think of it like this “your target customers won’t buy products from you if they didn’t know you existed in the first place”. You need to make sure your voice is heard and the best way to do this is to make sure you have solid online marketing strategies. 

Online Marketing Strategies That Give You The Edge

Online marketing is an essential part of running a business on the internet. It raises brand awareness and makes sure that you’re on people’s minds the next time they need services or products that you sell. However, competition on the internet is fierce and having a weak online marketing strategy could mean that you will lose to your competitors. 

We’ve put together some of the best online marketing strategies to help you get an idea of what strategies you should be trying for your business.Continue reading→

3 Ways to Improve Web Design Using Psychology

Contributed article in our business series. Enjoy! – Kimberly

With the proliferation of online commerce and the increasing interconnectedness of our planet, it has never been more important to stand out from the crowd with good, eye-popping design. However, it is not enough to merely grab people’s attention on the web; you need to know what to do with it once it has been gained.

Here are three psychological principles to help you make the best use of your personal online space.

1. Pattern

The English language is the predominant means of communication online. Unless you are designing your website with a specific market in mind, China being a standout example, you will want to tailor your web presence to suit the mentality and the tendencies of English speakers.

English speakers read from the top of the page downward, and from left to right, in a zigzag pattern. So you would be best served by putting your most important information on the upper left corner of the page since that is where their eyes will first rest. What they see there will help them form their first impressions.Continue reading→

Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading→

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading→