Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading

How to Encourage Visitors to Your Website

Contributed article in our business series. Enjoy! – Kimberly

A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading

Creating Your E-Commerce Store: A Guide

Contributed article in our business series. Enjoy! – Kimberly

The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.

Security

Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.Continue reading

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading

3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading

6 Must-Have Pages Every Ecommerce Site Needs

Contributed article in our business series. Enjoy! – Kimberly

When it comes to ecommerce, your website is your most important tool. When your site has been designed and planned well, it should provide a seamless experience for customers and site visitors all day, every day.

For every minor fault on your site, you limit its effectiveness and ability to work for you. Many ecommerce businesses make the simple mistake of not ensuring that they have the basic essentials of an ecommerce store, but this can be easily rectified.Continue reading

How to Create the World’s Best Website

Contributed article in our business series. Enjoy! – Kimberly

A website is something that everyone, individual and business alike, should set time aside to create. It’s no longer difficult to do, as there are many resources available that will help you learn how to put it together properly. For starters, it’s all about choosing the right hosting and server to set it up on. Next, the visual and written content ideas must start to come together if you want to leave a lasting impression with it and thus properly market yourself.

In order to learn how to create one of the best websites around, you will have to do some research. For now, your first step is to listen to the advice below.

  1. Choosing the Right Server

To set up your website, you will need a hosting provider where you can share it from. Luckily for you, there are plenty of options available for you to choose from, with one example being VPS hosting. This one is known as a virtual private server. What’s more, they are also one of the most cost-effective ways of using a server, while it still allows you to create a complex site.Continue reading

How to Best Avoid Product Problems and Handle Them When They Occur

Contributed article in our business series. Enjoy! – Kimberly

Developing a line of successful products is no small task. There’s much that goes into the creation of physical goods and it’s a highly involved process. Many steps are required, which opens the possibility of something going wrong at any point along the line.

Here are some thoughts about how to avoid problems with products and what to do should they arise.

First, Research the Target Market

One of the biggest mistakes when creating a new product is not doing the market research first. Commonly, a triumphant decision is made that that “we can create this product” while making the erroneous assumption that the product is needed or wanted in the marketplace.Continue reading

Can You Label Yourself an Expert?

Contributed article in our professional development series. Enjoy! – Kimberly

Author:Ronan Leonard

One of the hardest things we can do in business is answer to or call ourselves an “expert.” The label has both positive and negative connotations. Whilst it’s nice to be known as an expert, its feels like bragging or self-promotion if you call yourself one. Most people don’t feel confident in their own expertise, until someone else tells them they should be. So how do you solve this internal conflict?

The simplest way is to remind yourself of the definition of an expert.

Expert

/ˈɛkspəːt/

noun: expert; plural noun: experts

A person who is very knowledgeable about or skillful in a particular area. E.g. “an expert in health care”

That’s it!Continue reading