Category Archives: Brand

Top Reasons Links are Important to Your Website

Contributed article in our business series. Enjoy! – Kimberly

Creating the perfect website for your business that attracts customers and generates buzz is not an easy task, in fact it’s a bit of a science. That’s exactly why so many people turn to professionals such as Click Intelligence to help them navigate the waters, figure out what works best, and how to get the most traffic possible. Probably you have been told that it’s important to include both internal and external links on your website. Chances are, unless you are from a digital marketing background, the idea of links is something that is a bit foreign to you. So, let’s break down some of the top reasons you want to include links on your website.

What is Link Building?

Before we look at the top reasons, it’s important to understand what link building is. Continue reading→

Four Ways to Strengthen Your Law Firm’s Online Public Image

Contributed article in our business series. Enjoy! – Kimberly

A good reputation is everything to a law firm. Without a clean, trusting public image, your company could falter and fail, which is why carefully selected words and a spotless appearance can be the secret to success behind a fruitful firm. With the rise of companies using the internet to update and promote their image, stepping into the twenty-first century has never been so important to building a client base and a faultless public image. While this may seem daunting, there are simple, but effective, ways of promoting your firm’s successes. Here are a few of them.

1. Online Marketing

There are many benefits to having a strong internet presence, especially now, with more people turning to the Web when in need of advice – no matter how big or small the issue.Continue reading→

Internet Marketing Tips for New Startups in 2017

Contributed article in our startup series. Enjoy! – Kimberly

Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.

If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.

Focus on Relationships

Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading→

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading→

How Create a Stronger Brand Identity

Contributed article in our business series. Enjoy! – Kimberly

A company’s brand is its unique selling point. If you fail to create a strong image, you may struggle to survive in a competitive market. A solid brand will not only capture a potential customer’s attention, but it will ensure you appear professional and trustworthy, because you have taken the time to refine your image.

Create a Key Message

Your brand is your voice, so you must identify what valuable things you need to say to the customer. To set yourself apart from other businesses, it is vital to create a key message that covers a company’s unique selling points.Continue reading→