How To Improve Patient Experience in Your GP Surgery

Guest post in our health series. Enjoy! – Kimberly

The relationships that GP surgeries have with patients is very different from the standard business-customer relationship. After all, a GP surgery has a great deal of responsibility to protect the patients that use their services. However, this greater responsibility means that there is an even more pressing need for GP surgeries to provide the very best patient experience possible.

Photo by Anna Shvets from Pexels

Update Your Website

Technology has transformed the way that people live their lives completely, and, likely, patients will now be coming to your website for information rather than calling the surgery directly. Therefore, having a strong website that is secure, reliable, and easy to navigate is key to ensuring a high-quality patient experience from the first interaction.

You should make sure that your website design is intuitive, so it is easy to navigate. In addition, since over 50% of internet traffic is now coming from mobile devices, you will benefit from having a responsive website design to ensure all visitors can use your website, regardless of their device.

Offer Online Bookings

Studies have found that more than 60% of patients would prefer to book an appointment digitally rather than having to call up or visit in person. Investing in an online booking portal can help you to offer your patients what they want while also freeing up staff to focus on tasks other than appointment booking.Continue reading

Five Ways Customer Feedback Can Improve your Business

Contributed article in our business series. Enjoy! – Kimberly

The best way to improve your business is to ask your own customers directly how they feel about your products. As a result, customer feedback is an essential part of any modern business. If you are thinking about either starting a process of customer feedback or looking for ways to boost its use in your business, we have created a list of five ways that customer feedback can improve your business:

Increase Customer Accountability 

Customers want to be listened to and to feel that their complaints are legitimate. A feedback survey is a great way to allow them to air their grievances, in the process making them trust your business far more. It doesn’t matter how big or small you are: Tesla, owned by Elon Musk, currently the world’s richest man, has created a new job role just for people’s Twitter complaints directed at him. As a result of creating this sense of trust, your business will become one that people will like more and want to do more business with. This doesn’t necessarily have to be just for customers either — feedback is also a great way to learn more about your employees and what processes they want the business to put in place in order for them to improve.   

Image Ref: Pexels.com

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Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading

7 Pieces Of Advice Small Business Owners Should Live By

Contributed article in our small business series. Enjoy! – Kimberly

As a small business owner, you have a big job with a lot of responsibility and pressure riding on your shoulders. It only makes sense you’d want to take the time to review a few pieces of valuable advice that will help you get along better and succeed.

Be proud of how far you’ve come but be aware that you also have a lot of challenges ahead of you to tackle. You’re going to need to not only work hard to get ahead, but also do more of what’s going to help move the needle for you in a positive direction and commit fewer mistakes as you gain more experience.

1.   Document Specific Goals

You’re going to have a lot to keep track of, and be pulled in several different directions as a small business owner. It’s a wise idea to document specific goals for what you want to focus on and achieve early on. Continue reading

How to Best Avoid Product Problems and Handle Them When They Occur

Contributed article in our business series. Enjoy! – Kimberly

Developing a line of successful products is no small task. There’s much that goes into the creation of physical goods and it’s a highly involved process. Many steps are required, which opens the possibility of something going wrong at any point along the line.

Here are some thoughts about how to avoid problems with products and what to do should they arise.

First, Research the Target Market

One of the biggest mistakes when creating a new product is not doing the market research first. Commonly, a triumphant decision is made that that “we can create this product” while making the erroneous assumption that the product is needed or wanted in the marketplace.Continue reading