Category Archives: email

Good Writing as an Essential Leadership Skill

Contributed article in our business series. Enjoy! – Kimberly

Our writing gives us away. It is an element of great importance in our image because it says everything about a person. Talk about your education, your values, your way of seeing life, etc. Everything we put together through words is indicative of our personality.

Today, with the influence of electronic media, the impact of our spelling and writing is imminent. From sending a text message, writing an email, writing a paper in college, writing on a person’s Facebook wall to chatting, it reflects everything about us.

These have become the most common and current means of communication used by millions of people. Unfortunately, with surprise, we realize that the writing of many is deficient. In schools and universities, jobs and exhibitions are saturated with spelling errors. We have lost this habit that is essential to maintain and encourage, not only to project a good image but to be able to understand each other.Continue reading→

The USPS Is Not Dead! Here Are 5 Reasons to Use Business Letters

Contributed article in our business series. Enjoy! – Kimberly

In a world where everything has gone digital, many business owners don’t understand the importance of formal communications. Why not just send a brief email or fax? There is a time and a place for those types of communications, but there are still five very good reasons to use the United States Postal System, USPS, for business letters. Sometimes the difference between success and failure is understanding formal business etiquette, and the art of writing business letters is one very important facet of that ethical code.Continue reading→

5 Ways Email Marketing Can Help You Grow Your Business

Contributed article in our business series. Enjoy! – Kimberly

Email marketing remains one of the most common marketing methods out there. It is a low cost way to market to customers with a high rate of return. Here are five ways email marketing can help you grow your business. All of them are within easy reach of every business utilizing email marketing, and none of them involve spamming your potential and current customers.

Use Email Marketing to Enhance Local Outreach

When someone talks about local outreach to potential customers via digital marketing, they initially think about local search engine optimization or sending messages to those customers in your marketing database and local area. However, you can use email marketing to improve local outreach. Continue reading→

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading→