Seven Main Ways Millennials are Changing the Definition of Leadership in 2020

Contributed article in our business series. Enjoy! – Kimberly

Millennials are “rebellious path-breakers” who shun everything traditional and believe in making their path. And over the years, it is the millennials have collectively transformed the way we communicate and conduct business.

This is the generation that reconciles logic and emotions. The millennials are both educated and empathic, and they want to make the world a better place. And it is this optimism that reflects the way they lead business ventures as well.

Here are seven ways in which Millennials are redefining leadership in 2020

REF: https://www.pexels.com/photo/photo-of-woman-wearing-eyeglasses-3184405/ 

Personalised Professional Workplaces

Gone are the days when people separated their personal and professional spaces. The millennial work culture is more flexible, intuitive, and interactive. And the office spaces and workstations are an extension of this attitude.

Most of the start-ups that we see around have a very vibrant, friendly vide to it. Even big shot corporations like Google have incorporated the millennial culture. A millennial leader is not dogmatic or dominating. Instead, they focus on building a personal connection with their team.

However, that being said, millennial work culture also stresses on work-life balance. Effective time management, flexible working hours, home-based working options are more prevalent than ever.

Transformations > Transactional Leadership

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Online Marketing Strategies to Give Your Business an Edge

Contributed article in our business series. Enjoy! – Kimberly

Online marketing can be more cutthroat than you can imagine. Think of it like this “your target customers won’t buy products from you if they didn’t know you existed in the first place”. You need to make sure your voice is heard and the best way to do this is to make sure you have solid online marketing strategies. 

Online Marketing Strategies That Give You The Edge

Online marketing is an essential part of running a business on the internet. It raises brand awareness and makes sure that you’re on people’s minds the next time they need services or products that you sell. However, competition on the internet is fierce and having a weak online marketing strategy could mean that you will lose to your competitors. 

We’ve put together some of the best online marketing strategies to help you get an idea of what strategies you should be trying for your business.Continue reading

Why Team Building is Necessary for a Good Working Culture

If you care about having a great working culture, Real Simple’s Maggie Seaver shares that you need to ensure that every employee feels a sense of belonging — and one great way to do that is through team building. And with everyone from the world’s largest corporations to the smallest of startups investing in team building, is all the hype about it justified?

What is team building?

At its core, team building is any action or process that aims to turn a group of employees into a cohesive team. It helps with the employees’ transition from having an individualistic to a collaborative mindset. And this is important because when employees focus on tasks and results on an individual level only, Forbes points out that the whole organization misses out in terms of productivity and effectiveness.

Team building ranges from small activities like bowling or a game night, to big activities like a sportsfest or a three-day retreat at the beach. However, it still has a bad rap for a lot of employees, many of whom see it as some mandatory “fun” activity where they must put on a happy-go-lucky face. But if done right, it doesn’t just serve as a stress reliever for the whole team. It also brings serious benefits and advantages to the whole organizational culture of the company.Continue reading

Keeping Your Employees Happy: a Guide

Contributed article in our business series. Enjoy! – Kimberly

For some companies, employee satisfaction is too far down on the priorities list. Some businesses may forfeit contented employees for a high-pressure work environment or a cheap-to-run workforce. Keeping your office happy is not just about empathy or wanting others to feel pleased about their job (although those are both important), but it stops your company losing both money and time. Constantly putting out job adverts and interviewing new candidates will inevitably cost your business money through wasted and unproductive time.Continue reading

How to Encourage Visitors to Your Website

Contributed article in our business series. Enjoy! – Kimberly

A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading

Top Tips for Building Success

Contributed article in our business series. Enjoy! – Kimberly

Starting your own business is equal parts exciting and daunting. Not knowing whether the path you’ve chosen is the right one and if it will lead to success can be scary at times, but it’s important to stick with it and see where it takes you. There is no single trick to transforming a budding business into a successful one – it takes years of perseverance, patience and hard work to get closer to reaching your goals. However, here are a few useful tips on setting yourself and your business up for success.

Making Sales

Whatever it is you’re selling – whether it’s a product, a service, advice – you and your employees need to have the skills of a salesperson. Even the greatest product in the world won’t leave shelves if the company producing it doesn’t have a strong sense of salesmanship and convincing marketing. There are several key elements involved in making sales and here is a brief list to guide you:Continue reading