Category Archives: Events

ExpoMarketing Effectively Delivers for Their Clients

Contributed article in our business series. Enjoy! – Kimberly

ExpoMarketing is an essential means that businesses can employ to demonstrate and promote their services and products. Therefore, trade show displays are the leading product promotion techniques that encourage advertising your enterprise to other businesses and consumers. Principally, ExpoMarketing enhances the rate of success of your business because it presents double success probabilities. Trade show displays at ExpoMarketing are essential in the designing of booths for the participating companies. ExpoMarketing is a fabrication and exhibit design and an award-winning entity that engages in a variety of trade show displays for all sizes and types of clients. At Expo Marketing, an extremely hardworking team ensures that your expectations and the final products align, meaning it effectively delivers according to the desire of the clients. ExpoMarketing offers unique designs to the customers since it comprehensively considers all details pertaining to flooring, structure, layout, lighting, engineering, graphics, accessories, and furniture. Besides, ExpoMarketing offers you detailed and customized trade show displays to various brands through the in-house designers who implement the most recent materials and technology. The following are some of the unique ExpoMarketing aspects that make it exclusive and superior compared to others in the industry.Continue reading→

Top Tips for Building Success

Contributed article in our business series. Enjoy! – Kimberly

Starting your own business is equal parts exciting and daunting. Not knowing whether the path you’ve chosen is the right one and if it will lead to success can be scary at times, but it’s important to stick with it and see where it takes you. There is no single trick to transforming a budding business into a successful one – it takes years of perseverance, patience and hard work to get closer to reaching your goals. However, here are a few useful tips on setting yourself and your business up for success.

Making Sales

Whatever it is you’re selling – whether it’s a product, a service, advice – you and your employees need to have the skills of a salesperson. Even the greatest product in the world won’t leave shelves if the company producing it doesn’t have a strong sense of salesmanship and convincing marketing. There are several key elements involved in making sales and here is a brief list to guide you:Continue reading→

How to Create a Start-Up in Style

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

Sometimes a little style, confidence and razzmatazz is just what’s needed to launch a new business into a prosperous future. It’ll show off your credentials and will cast away any lingering doubts or worries, instead investing you and your team with a confidence that may well lend itself to the first stages of opening a business up to new, competitive markets. This article takes a look at some of the best ways to start-up in style, using the invested money you’ve got to position yourself squarely in your industry without any hint of weakness or insincerity.

Launch Party

Every promising new business deserves a launch party, and yours should be no different. After all that preliminary work – most of it fairly dull paperwork – to establish your business as a trader, your launch party is a celebration of what you’ve achieved so far as well as a momentum-builder for the immediate future, filling everyone connected with the business with hope and positivity. Buy some bubbly and get some nice nibbles organized and prepare to bask, just for one evening, in the preliminary successes of your business.Continue reading→

4 Ways to Strengthen Brand Awareness at Trade Show Events

Generic trade show stand with blurred zoom defocusing - Concept of business social gathering for international meeting exchange

Contributed article in our business series. Enjoy! – Kimberly

Attending a trade show is an excellent way to network with consumers, other entrepreneurs, suppliers, manufacturers, and other influencers in your industry. After setting up your booth, you’ll have the opportunity to display your brand and products/services to anyone passing by, and depending on the event, you might even get the opportunity to give a presentation to everyone in attendance. Of course, with great opportunity comes great responsibility and the burden of making sure everything goes as planned. Perhaps the biggest objective you should be working towards is increasing brand awareness. Ideally, you’ll want your brand to be more well-known coming out of the event than it was going in. To achieve that, try heeding the following four tips:

1. Make Your Displays and Signage the Easiest to Spot

Continue reading→

How to Manage a Successful Exhibition Stand

Exhibition advertising promotion stand orange design layout template vector illustration

Contributed article in our business series. Enjoy! – Kimberly

The investment in both attending and having a business presence at a trade show needs to pay dividends for the company. There are many different ways to bring value and get the most out of diverting money and employees to the exhibition centre to meet and greet with interested attendees. Here are a few suggestions for managing a successful exhibition stand:

Focus on the Lighting

Lighting is everything. The human eye is attracted to things that are bright enough to be noticed and interesting enough to keep the attention once it has been acquired. In a sea of other exhibition stands, the importance of effective lighting should never be overlooked.

Stand Out With a Professional Exhibition Stand

Especially for small businesses and smaller exhibition spaces, it is critically important to make a statement with your exhibition stand. Leaving this up to the professionals is the right approach to take. A company like Finesse Exhibitions that has been in the business of creating attention-grabbing exhibition stands for over two decades is a good choice.

Maintain a Consistent Marketing Message

There is nothing like confusing potential customers with a marketing message that seems to be saying different things to different people. All literature, posters and press packets need to present the brand in the same way so that it is recognisable and clear. The staff members managing the exhibition stand need to have practised their 30 second pitch so that they will not get tongue-tied when customers walk up. If needed, provide time ahead of the exhibition for proper practice or training.

Building Rapport with Visitors to the Stand

Building relationships is all about making people feel comfortable. A successful exhibition stand in many ways lives and dies on the successful interaction between the staff and visitors to the stand. Staff should talk to as many people as possible. Don’t let staff members be afraid to walk up to attendees at the edge of the stand and begin a conversation.

Ask the visitor questions. Show interest in their business and what their needs are that the company may be able to help solve for them. Each face-to-face meeting is an opportunity to learn about the individual needs of the customers of the business. This can be invaluable.

Keep Staff Members Out in the Open

Depending on the design and construction of the exhibition stand, employees may have difficulty standing out in front so people walking past can see them. People have a tendency at trade shows to stay behind the welcome counter or in other positions that put a barrier between themselves and the potential visitors wandering into the stand area to learn more. You should learn about the different ways to attract new visitors to the exhibition stand before attending.

Consider Rotational Shifts for Staff Members

Exhibition days can be long and drag on. Meeting and greeting a new collection of people every hour gets exhausting quickly even for those who claim to be “a real people person”. Ensure that staff members get sensible rest periods and if possible, create a rotational shift which reduces the total number of hours that each staff member is at the exhibition stand. This way they’ll be fresh and energised when meeting each new visitor to the exhibition stand.

Plan ahead for your next trade show to help get the most out of your investment in an exhibition stand.

Pirates Fighting Among Themselves While the Spanish Galleon Sails On Up by Kimberly Wiefling (Wiefling Consulting)

 

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(This article was originally published on www.svprojectmanagement.com)

This past summer I went to a baseball game. It wasn’t completely without benefit. I enjoyed indulging in the traditional stadium food and libations, the $1 hot dogs formed from some unrecognizable substance and the “it shall offend no one” stadium beer (nor shall it please anyone, but let’s not be sticklers). While being herded out with the crowds I noticed that many people seemed to be truly elated or dejected based on the victor in this sports match. Who won? Who cares! While I really tried to get into the spirit of things, I just couldn’t work up a good head of steam around caring who hit a little while ball farther or ran around a dirt track before that little white ball could touch them. Baseball is a perfectly fine way to spend an afternoon, and it’s a hoot to sit there cheering with the crowd and jeering at the umpires, but it didn’t seem to be worth agonizing or celebrating the outcome. Maybe I am missing a sports gene? Is it carried on the X chromosome but recessive? Or is it dominant and on the Y chromosome? Who knows, but it got me thinking . . . Continue reading→