Five Ways Customer Feedback Can Improve your Business

Contributed article in our business series. Enjoy! – Kimberly

The best way to improve your business is to ask your own customers directly how they feel about your products. As a result, customer feedback is an essential part of any modern business. If you are thinking about either starting a process of customer feedback or looking for ways to boost its use in your business, we have created a list of five ways that customer feedback can improve your business:

Increase Customer Accountability 

Customers want to be listened to and to feel that their complaints are legitimate. A feedback survey is a great way to allow them to air their grievances, in the process making them trust your business far more. It doesn’t matter how big or small you are: Tesla, owned by Elon Musk, currently the world’s richest man, has created a new job role just for people’s Twitter complaints directed at him. As a result of creating this sense of trust, your business will become one that people will like more and want to do more business with. This doesn’t necessarily have to be just for customers either — feedback is also a great way to learn more about your employees and what processes they want the business to put in place in order for them to improve.   

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Transform your Creative Video Marketing Plan into Video Magic

Contributed article in our business series. Enjoy! – Kimberly

Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way to generate leads, get online sales, and build a fantastic reputation for your brand.

If you want to generate online interest, you have to add some exciting effects to your video. Some motions in your video message can make your content impressive. You can captivate your online audience by using the best slides from the business presentation. It is easy to transform your presentations into beautiful videos and GIFs. For your assistance, here are some tips to transform your creative video marketing plan into video magic.

Boost Engagement

If you want to get the attention of people, you can use animated videos. You will need educational videos for your audience to share the details of your product. Videos prove helpful to share a story compellingly and engagingly. A creative video is a unique method to humanize your brand. It allows you to build the credibility of your business and increase human trust.Continue reading

Online Marketing Strategies to Give Your Business an Edge

Contributed article in our business series. Enjoy! – Kimberly

Online marketing can be more cutthroat than you can imagine. Think of it like this “your target customers won’t buy products from you if they didn’t know you existed in the first place”. You need to make sure your voice is heard and the best way to do this is to make sure you have solid online marketing strategies. 

Online Marketing Strategies That Give You The Edge

Online marketing is an essential part of running a business on the internet. It raises brand awareness and makes sure that you’re on people’s minds the next time they need services or products that you sell. However, competition on the internet is fierce and having a weak online marketing strategy could mean that you will lose to your competitors. 

We’ve put together some of the best online marketing strategies to help you get an idea of what strategies you should be trying for your business.Continue reading

3 Ways to Improve Web Design Using Psychology

Contributed article in our business series. Enjoy! – Kimberly

With the proliferation of online commerce and the increasing interconnectedness of our planet, it has never been more important to stand out from the crowd with good, eye-popping design. However, it is not enough to merely grab people’s attention on the web; you need to know what to do with it once it has been gained.

Here are three psychological principles to help you make the best use of your personal online space.

1. Pattern

The English language is the predominant means of communication online. Unless you are designing your website with a specific market in mind, China being a standout example, you will want to tailor your web presence to suit the mentality and the tendencies of English speakers.

English speakers read from the top of the page downward, and from left to right, in a zigzag pattern. So you would be best served by putting your most important information on the upper left corner of the page since that is where their eyes will first rest. What they see there will help them form their first impressions.Continue reading

Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading