3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly

Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.

Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.

The following are the benefits of having a website for your business:

  1. It is cost-effective

Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading

6 Must-Have Pages Every Ecommerce Site Needs

Contributed article in our business series. Enjoy! – Kimberly

When it comes to ecommerce, your website is your most important tool. When your site has been designed and planned well, it should provide a seamless experience for customers and site visitors all day, every day.

For every minor fault on your site, you limit its effectiveness and ability to work for you. Many ecommerce businesses make the simple mistake of not ensuring that they have the basic essentials of an ecommerce store, but this can be easily rectified.Continue reading

7 Pieces Of Advice Small Business Owners Should Live By

Contributed article in our small business series. Enjoy! – Kimberly

As a small business owner, you have a big job with a lot of responsibility and pressure riding on your shoulders. It only makes sense you’d want to take the time to review a few pieces of valuable advice that will help you get along better and succeed.

Be proud of how far you’ve come but be aware that you also have a lot of challenges ahead of you to tackle. You’re going to need to not only work hard to get ahead, but also do more of what’s going to help move the needle for you in a positive direction and commit fewer mistakes as you gain more experience.

1.   Document Specific Goals

You’re going to have a lot to keep track of, and be pulled in several different directions as a small business owner. It’s a wise idea to document specific goals for what you want to focus on and achieve early on. Continue reading

How to Create the World’s Best Website

Contributed article in our business series. Enjoy! – Kimberly

A website is something that everyone, individual and business alike, should set time aside to create. It’s no longer difficult to do, as there are many resources available that will help you learn how to put it together properly. For starters, it’s all about choosing the right hosting and server to set it up on. Next, the visual and written content ideas must start to come together if you want to leave a lasting impression with it and thus properly market yourself.

In order to learn how to create one of the best websites around, you will have to do some research. For now, your first step is to listen to the advice below.

  1. Choosing the Right Server

To set up your website, you will need a hosting provider where you can share it from. Luckily for you, there are plenty of options available for you to choose from, with one example being VPS hosting. This one is known as a virtual private server. What’s more, they are also one of the most cost-effective ways of using a server, while it still allows you to create a complex site.Continue reading

Good Writing as an Essential Leadership Skill

Contributed article in our business series. Enjoy! – Kimberly

Our writing gives us away. It is an element of great importance in our image because it says everything about a person. Talk about your education, your values, your way of seeing life, etc. Everything we put together through words is indicative of our personality.

Today, with the influence of electronic media, the impact of our spelling and writing is imminent. From sending a text message, writing an email, writing a paper in college, writing on a person’s Facebook wall to chatting, it reflects everything about us.

These have become the most common and current means of communication used by millions of people. Unfortunately, with surprise, we realize that the writing of many is deficient. In schools and universities, jobs and exhibitions are saturated with spelling errors. We have lost this habit that is essential to maintain and encourage, not only to project a good image but to be able to understand each other.Continue reading

The Importance of IT Security for Every Business

Contributed article in our leadership series. Enjoy! – Kimberly

Not only is it reckless to build a business without security precautions, but it can also be illegal. For instance, users in the EU must now agree to the cookies and data you take from them for whatever purpose (usually to offer a seamless and customized experience). As for your company, not investing in your IT security will put you in danger of having your entire company held hostage with what is known as ransomware. There are so many reasons why IT security is important for small, medium, and large businesses alike:

1.    Your Customers Expect Secure Transactions

Mobile purchases and online shopping is more popular than ever, but that doesn’t mean that every online store gets a piece of the proverbial pie. You need to have a great looking site that functions well and looks great. You also need to offer the right levels of security and encryptions in order to protect said transactions for both party’s sakes.

2.    Malware Can Ruin Your Company

Continue reading

3 Simple and Cost Effective Marketing Strategies for Your Small Business

Contributed article in our business series. Enjoy! – Kimberly

The very success of your business relies on marketing. Without the necessary influx of clients, you are not going to be meeting the profit margins necessary for your business to survive, let alone flourish and grow. As a small business, you need to build yourself a solid reputation as a reliable company with good quality service, and that can only be achieved by a well thought out marketing plan. There are many aspects of marketing, from the promotion of your services to public relations in the local and broader community, and therefore there are many different aspects you need to consider. If you are looking for affordable and effective advertising techniques, then here are a few simple and cost-effective marketing strategies to get you started.Continue reading

How to Create a Start-Up in Style

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

Sometimes a little style, confidence and razzmatazz is just what’s needed to launch a new business into a prosperous future. It’ll show off your credentials and will cast away any lingering doubts or worries, instead investing you and your team with a confidence that may well lend itself to the first stages of opening a business up to new, competitive markets. This article takes a look at some of the best ways to start-up in style, using the invested money you’ve got to position yourself squarely in your industry without any hint of weakness or insincerity.

Launch Party

Every promising new business deserves a launch party, and yours should be no different. After all that preliminary work – most of it fairly dull paperwork – to establish your business as a trader, your launch party is a celebration of what you’ve achieved so far as well as a momentum-builder for the immediate future, filling everyone connected with the business with hope and positivity. Buy some bubbly and get some nice nibbles organized and prepare to bask, just for one evening, in the preliminary successes of your business.Continue reading