Category Archives: Online

How Having a Blog Can Improve Your Business Website

The worldwide web is only getting bigger each day. More people are posting about anything and everything, and because you own a business, you need to get on board. The businesses that have blogs and relative content for their business are proven more successful in society. If you want to continue to expand and reach your maximum potential with business growth, then creating a blog is just one way to expand yourself. If you want to know exactly how a blog grows your company, below are just a few reasons that are on a long list that proves a blog is worth the time to implement on your business website.

Higher Authority In The Search Engine World

With search engines like Google, Bing, Duck Duck Go, or others, having authority makes all the difference for your business. The way these search engines post your business is based on an authority algorithm. They want individuals that type in a few keywords in the search bar to find the best results the fastest. They determine what companies or options to give the searchers through using a qualified line up of high-authoritative websites. This is also a way for searchers to get the information they need without spending countless hours.Continue reading→

Online Marketing Strategies to Give Your Business an Edge

Contributed article in our business series. Enjoy! – Kimberly

Online marketing can be more cutthroat than you can imagine. Think of it like this “your target customers won’t buy products from you if they didn’t know you existed in the first place”. You need to make sure your voice is heard and the best way to do this is to make sure you have solid online marketing strategies. 

Online Marketing Strategies That Give You The Edge

Online marketing is an essential part of running a business on the internet. It raises brand awareness and makes sure that you’re on people’s minds the next time they need services or products that you sell. However, competition on the internet is fierce and having a weak online marketing strategy could mean that you will lose to your competitors. 

We’ve put together some of the best online marketing strategies to help you get an idea of what strategies you should be trying for your business.Continue reading→

3 Ways to Improve Web Design Using Psychology

Contributed article in our business series. Enjoy! – Kimberly

With the proliferation of online commerce and the increasing interconnectedness of our planet, it has never been more important to stand out from the crowd with good, eye-popping design. However, it is not enough to merely grab people’s attention on the web; you need to know what to do with it once it has been gained.

Here are three psychological principles to help you make the best use of your personal online space.

1. Pattern

The English language is the predominant means of communication online. Unless you are designing your website with a specific market in mind, China being a standout example, you will want to tailor your web presence to suit the mentality and the tendencies of English speakers.

English speakers read from the top of the page downward, and from left to right, in a zigzag pattern. So you would be best served by putting your most important information on the upper left corner of the page since that is where their eyes will first rest. What they see there will help them form their first impressions.Continue reading→

Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading→

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading→

Why You Should Use Secure Email Services Instead of Popular Ones

Contributed article in our business series. Enjoy! – Kimberly

Email – you can’t really live without it anymore since that’s how you keep in touch with people, network, and apply to jobs nowadays.

And while it is appealing to just use the most popular email service (Gmail, Yahoo!, or AOL), it’s better to switch to a safer option.

Why?

Because the popular services simply aren’t secure enough.


What Risks Do Unsecured Email Services Expose You to?

You’d think popular email services have got your back, but the reality is completely different.

Here are the kinds of privacy threats you have to deal with if you use them:

1. Advertisers Breaching Your Privacy

Here’s the harsh truth – if you use a service like AOL, Yahoo!, or Gmail, you’re pretty much giving advertisers and third party apps access to your email contents.Continue reading→

How to Encourage Visitors to Your Website

Contributed article in our business series. Enjoy! – Kimberly

A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading→