Category Archives: Online

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading→

Advantages of Using Mixbook

Contributed article in our business series. Enjoy! – Kimberly

Mixbook is a high-quality custom photo books site that presents a variety of options to you and is very simple to use. Mixbook has cover options, such as matte, soft, leather, and glossy. The theme options include Travel, Family, Everyday, Wedding, and Baby. Besides that, Mixbook utilizes square, landscape, and portrait sizes and paper options such as premium matte and semi-gloss. Primarily, Mixbook provides a great variety, such as materials and stickers and high-quality prints. Besides, the software is easy to apply; thus, the task of creating your customized photo books becomes fun instead of a chore. If you are looking for the best site to create your custom photo books, then Mixbook should be your choice, for the reason that it comprises of fully editable and straightforward templates that enable speed creations and creativity.

The following are some of the most exclusive factors that make Mixbook your best choice for the creation of custom photo books.Continue reading→

Creating Your E-Commerce Store: A Guide

Contributed article in our business series. Enjoy! – Kimberly

The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.

Security

Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.Continue reading→

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading→

How to Find New Clients as a Freelancer

Contributed article in our business series. Enjoy! – Kimberly

The gig economy is booming, and there’s no stopping it. As of 2018, there were over 57 million freelancers in America alone, which represents a whopping 36% of the entire workforce. Traditional workspaces are losing their appeal, as more and more millennials choose remote and location-independent arrangements that freelancing offers.

Of course, this new labor trend is not without its challenges, and freelancers know all too well how difficult it can be to have a constant stream of income when clients come and go. A lack of business can be especially frustrating for those who rely on their freelancing income to meet their daily needs. Thankfully, there are several ways to attract and find new clients for both old and new freelancers alike — we’ve listed some of the more effective methods below.Continue reading→

Are You Thinking of Traveling the World and Working Online?

Contributed article in our business series. Enjoy! – Kimberly

Thanks to the internet, it’s now easier than ever to start your business without being tied down to one place. With an increasing number of jobs now possible remotely and the fact that it is easier than ever to start a business online without the need for an office or store, becoming a ‘digital nomad’ or somebody who travels the world while earning an income online is an increasingly popular career choice. It’s easy to see why; being your own boss and having the freedom to travel wherever you like is much more appealing than most standard 9-5 office jobs. So, what can you do to succeed with this lifestyle?

Royalty Free Photo

#1. Gain Relevant Qualifications:

The good news is that you don’t always have to have qualifications in order to work successfully online. For example, if you are experienced with social media, have a good knack for writing, or can easily conduct tasks such as e-mail management and admin, you may want to consider offering your services as a freelance social media manager, writer, or virtual assistant. On the other hand, gaining relevant qualifications can lead to better, more lucrative remote working opportunities and give you the edge you need over your competition when setting up your online business. The best part is that there are several online programs you’ll be able to complete as you travel and work.

Continue reading→

3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading→

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly

Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.

Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.

The following are the benefits of having a website for your business:

  1. It is cost-effective

Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading→

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading→