Category Archives: Podcasts

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading→

How to Use Video and Podcasts For Employee Engagement

Contributed article in our business series. Enjoy! – Kimberly

Employee engagement is a critical aspect of any successful business. An engaged employee will deliver far more than that of a disengaged one, and a team that can work well in collaboration achieves much more than those who work in silos. Some businesses make the regrettable mistake of not investing in the engagement of their employees. As a consequence, not only does this impact the level of productivity, it also will often result in a higher turnover in staff. Recruitment costs can be significantly more than employers appreciate, and therefore spending some extra budget on employee engagement is considered to be money well spent if it reduces turnover.Continue reading→