Why is Positive Cash Flow So Important to a Small Business?

Contributed article in our startup series. Enjoy! – Kimberly

Cash is the lifeblood of any business. To use a medical analogy, think of your business as a heart. The cash flows in via paid invoices (the veins) and the cash flows out to creditors via your ‘arteries’. If you have a blockage in a vein, it starves the heart of oxygen. This is not good. You might limp on for a while, but unless the blockage is cleared, your heart (the business) will stop beating.

Unfortunately, many small business owners don’t pay close enough attention to their cash flow. They are too busy marketing their products and services, schmoozing new clients, and expanding the business to think much about whether existing clients have paid their invoices. It’s only when the cash dries up and they don’t have enough money to pay a creditor that panic sets in

Why Cash Flow Matters

Negative cash flow is the main reason why businesses fail. Statistics continually show that 90% of all businesses fail in the first year. Those that do survive will fail within five years. In the majority of cases, a lack of cash flow is the reason why it all goes wrong.Continue reading

Internet Marketing Tips for New Startups in 2017

Contributed article in our startup series. Enjoy! – Kimberly

Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.

If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.

Focus on Relationships

Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading

5 Essential Tips for Startups to Grow Big

A businessman is pointing out in the chest where is a word collocation ' start up '. A concept of the starting up new business. Drawn wings. Black chalk board on the background.

Contributed article in our entrepreneurial business series. Enjoy! – Kimberly

“Nothing is as great as succeeding at an early age.”

Never welcome your early success as if you’ve achieved your goals, instead take it as just the beginning of the uphill struggle that you need to continue doing. Settings up your own business might have been in your mind for years; however, you didn’t spend much of your time realizing the true meaning of the a famous quote by Bill Cosby, “In order to succeed, your desire for success should be greater than your fear of failure.”

Perhaps you’re not sure about your success or you have no idea whether it’s what you can call “Success”. Let me finally ask you, “Did you achieve “The Milestone” on your path that eventually turned out to make you proud of yourself?”Continue reading

Leadership Training Every Startup Should Consider

A help button on a rusty old bear trap. Credit risk concept. Very high resolution 3D render.Contributed article in our entrepreneurial series. Enjoy! – Kimberly

Every day there are literally tens of thousands of companies starting up around the world and many of them do well while many fail. Part of the reason for this is because some entrepreneurs have had thorough leadership training while others have a great idea but don’t have the skills to start and run a company. Those entrepreneurs who have no experience leading a team should seriously consider leadership training that will help them get their company off the ground and on the road to success.

Join Professional Associations within Your Industry

Many times joining a professional association will provide leadership training in the form of a mentor. Continue reading