Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading

Purpose & Different Types of Services From an Ideal French Translation Firm

Contributed article in our business series, especially for our friends doing business with France. Enjoy! – Kimberly

Translation has emerged as a lucrative business in today’s economy.  It involves a lot of money and thus attracts unscrupulous players in its market. We ensure that our customers get the best services at affordable rates. Our company translates the documents with utmost precision in the French language so that you can understand the meaning of it.

What goes on Behind the Scenes??Continue reading

How to Encourage Visitors to Your Website

Contributed article in our business series. Enjoy! – Kimberly

A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading

Advantages of Using Mixbook

Contributed article in our business series. Enjoy! – Kimberly

Mixbook is a high-quality custom photo books site that presents a variety of options to you and is very simple to use. Mixbook has cover options, such as matte, soft, leather, and glossy. The theme options include Travel, Family, Everyday, Wedding, and Baby. Besides that, Mixbook utilizes square, landscape, and portrait sizes and paper options such as premium matte and semi-gloss. Primarily, Mixbook provides a great variety, such as materials and stickers and high-quality prints. Besides, the software is easy to apply; thus, the task of creating your customized photo books becomes fun instead of a chore. If you are looking for the best site to create your custom photo books, then Mixbook should be your choice, for the reason that it comprises of fully editable and straightforward templates that enable speed creations and creativity.

The following are some of the most exclusive factors that make Mixbook your best choice for the creation of custom photo books.Continue reading

Creating Your E-Commerce Store: A Guide

Contributed article in our business series. Enjoy! – Kimberly

The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.

Security

Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.Continue reading

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading

Are You Thinking of Traveling the World and Working Online?

Contributed article in our business series. Enjoy! – Kimberly

Thanks to the internet, it’s now easier than ever to start your business without being tied down to one place. With an increasing number of jobs now possible remotely and the fact that it is easier than ever to start a business online without the need for an office or store, becoming a ‘digital nomad’ or somebody who travels the world while earning an income online is an increasingly popular career choice. It’s easy to see why; being your own boss and having the freedom to travel wherever you like is much more appealing than most standard 9-5 office jobs. So, what can you do to succeed with this lifestyle?

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#1. Gain Relevant Qualifications:

The good news is that you don’t always have to have qualifications in order to work successfully online. For example, if you are experienced with social media, have a good knack for writing, or can easily conduct tasks such as e-mail management and admin, you may want to consider offering your services as a freelance social media manager, writer, or virtual assistant. On the other hand, gaining relevant qualifications can lead to better, more lucrative remote working opportunities and give you the edge you need over your competition when setting up your online business. The best part is that there are several online programs you’ll be able to complete as you travel and work.

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