Contributed article in our business series. Enjoy! – Kimberly
The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.
Security
Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.
Hosting
E-commerce sites have an increased amount of traffic in comparison to information sites, and as such you will need to invest in cloud web hosting from a respected company to keep you online. Krystal offers a good quality service and a 24/7 helpline if you are having any problems with your website’s hosting. Web hosting is the way that people can access your site, therefore, it is imperative that you are able to connect them to your website quickly and efficiently.
Boost Your SEO
If you want to increase the amount of visitors to your website, you will need to be sure that your website always appears at the top of search results. ‘Search Engine Optimization’ is the act of improving your website so that search engines will recognize it is a high-quality website. There are a wide variety of ways to boost your SEO.
Firstly, go through all your website’s content and check that there is no irrelevant content that will confuse potential customers on your e-commerce store. Secondly, you will need to ensure that you are regularly updating and changing information on your site to express to search engine algorithms that your site is relevant and therefore worth promoting in search results. Finally, you should make sure that all the media that you are adding to your e-commerce site is optimized for the web. This means that all your videos and photos need to be small sizes so that users can download them quickly to smartphones and other devices.
Utilize Social Media
Many companies neglect their social media channels or treat them as an after-thought. There are many ways that social media can be used to increase your profit and if you do not utilize it, you are missing out on free marketing. Social media is unique because you can find your potential customers through very specific filters – perfect for niche e-commerce stores. It also allows you to reach people from all over the world with ease, not to mention the fact that it can help to improve your SEO ranking, too.
Now you can create an e-commerce store with the knowledge that you are adhering to web standards and making sure that your site is secure and frequently visited into the future.
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