Five Ways Customer Feedback Can Improve your Business

Contributed article in our business series. Enjoy! – Kimberly

The best way to improve your business is to ask your own customers directly how they feel about your products. As a result, customer feedback is an essential part of any modern business. If you are thinking about either starting a process of customer feedback or looking for ways to boost its use in your business, we have created a list of five ways that customer feedback can improve your business:

Increase Customer Accountability 

Customers want to be listened to and to feel that their complaints are legitimate. A feedback survey is a great way to allow them to air their grievances, in the process making them trust your business far more. It doesn’t matter how big or small you are: Tesla, owned by Elon Musk, currently the world’s richest man, has created a new job role just for people’s Twitter complaints directed at him. As a result of creating this sense of trust, your business will become one that people will like more and want to do more business with. This doesn’t necessarily have to be just for customers either — feedback is also a great way to learn more about your employees and what processes they want the business to put in place in order for them to improve.   

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Address Key Problems and Flaws 

What you may believe is the most glaring problem in your business may not be the one flagged up by customers as the most important. It may not be what you want to hear, but it will be what you need to hear. By giving customers the chance to write about what they would like to see improved, you can address these key issues first, creating a quick way to boost your business.

Improve Products 

Every product you put out can be improved through either subtle or big changes. It is recommended that by attaching the opportunity for feedback to your products, you can take customer consideration into account before launching the model’s next generation. You can create a tailored point system attached to different aspects of the product, allowing the customer to rate things that they like, as well as things that they believe could be done better. This way, you will have much more detailed results. 

Website and Product Deck Testimonials  

A great way to entice new customers is to show them that people already love what you have to offer. Collecting testimonials that can be published on your website helps to create a culture of trust, especially when customers see people such as themselves being quoted on the site. Additionally, testimonials can be used when looking for more investment in your company. By attaching them to your product deck, investors can directly see what people like about your product. 

Create New Strategies 

With great customer feedback websites, the large amount of data that you have collected can be collated into a roadmap for business strategy over the next few years. By creating a detailed survey system, you can come up with a new strategy that not only addresses those concerns but over-delivers on them, creating a superior product that makes you far more competitive in your respective market.

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