Contributed article in our entrepreneurial business series. Enjoy! – Kimberly
A business website is a critically important part of the operation of a modern company. If a company does not have an online presence, the desired success is much more difficult to reach. The choice of web developer has a huge impact on the success of a website. It is important to plan the purpose and approach of your website properly before creating the site. Planning ahead ensures that your company will be much more successful. A lack of planning increases the possibility of failure.
When you decide to have a web presence, you are naturally interested in a proper return on the investment that is made in that presence. The greatest websites allow you to increase traffic, obtain high conversion rates and increase the sales that are generated. The foundation of business growth must be incorporated into the site that you create. You have to communicate your business objective clearly and then deliver brand concepts in a highly effective manner. The target audience has to understand the business immediately.
When you work with professional web designers such as webdesignercheltenham.com, you can be sure that the site would be able to support the business. But don’t rely solely on the designers. Have patience with the planning process and always start with the “SMART goals” model (Specific Measureable Achievable Responsive Timely), which is extremely useful in any project, including developing a successful website.
GOALS: Establishing clear goals is critically important. You cannot simply mention to your website developers the fact that you need an increase in leads. You have to define the needs that you have much more precisely. Set up quantifiable objectives for the site by explaining your current levels of leads and how much of an increase you expect, and in what timeframe.
MEASURES: Measuring achievements is not easy. Think about the criteria that you currently use to measure objective progress. As an example, consider how sales will be tracked, how user registrations will be monitored, and how you would analyze website traffic.
ACHIEVABLE: You need to think about how the goals that you have set for your new website will be accomplished. Some managers do not set goals that are attainable and achievable. Make sure that you always make the objectives as clear as possible and assure that the web designers properly understand what you need and agree that it is possible given the other realities of the website project.
RESPONSIVE: When creating the detailed design of your new website, check to make sure that it is responsive, and can be seen by absolutely all potential online visitors, no matter what device they are using. This is particularly important as there is a vast increase in the number of people using smartphones and tablets to browse the internet. If there is a person that reaches your site while on a smartphone and the design is not appropriate, you may end up with a lost customer.
TIMELY: Make sure your site loads quickly. Potential customers abandon slow-loading websites.
While it is extremely important that you choose professional web designers, it is absolutely vital that you express exactly what you need to those designers so that they can actually understand and implement what you wish to be created. This is the most important factor in the creation of a good business site.
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