Contributed article in our business series. Enjoy! – Kimberly
A website is something that everyone, individual and business alike, should set time aside to create. It’s no longer difficult to do, as there are many resources available that will help you learn how to put it together properly. For starters, it’s all about choosing the right hosting and server to set it up on. Next, the visual and written content ideas must start to come together if you want to leave a lasting impression with it and thus properly market yourself.
In order to learn how to create one of the best websites around, you will have to do some research. For now, your first step is to listen to the advice below.
- Choosing the Right Server
To set up your website, you will need a hosting provider where you can share it from. Luckily for you, there are plenty of options available for you to choose from, with one example being VPS hosting. This one is known as a virtual private server. What’s more, they are also one of the most cost-effective ways of using a server, while it still allows you to create a complex site.
Good hosting involves scability, customization, reliability and flexible software options. By choosing a company that additionally offers support services, if anything were to go wrong, you can trust that the experts at hand will try and rectify the issues.
However, before you select your server, you should settle on a domain name, have content lined up, and know how you are going to market your business.
- Aesthetics
The perfect website has excellent aesthetics. This should come as no surprise, as a first impression is incredibly powerful. Think of it this way, if you are browsing pages where nothing is aligned, it is not easy to scroll through and can cause confusion and frustration.
Nowadays consumers enjoy:
- Minimal design
- A clean color scheme
- Real photos (no stock images)
- Easy navigation
- Minimal but informative content
Cluttered and busy websites are no longer recommended. Instead, think clean, minimalism and the customer’s experience as being some of the most important elements to consider.
- Strong Content
The content you produce on your site can be the determining factor on whether you have a strong online presence or not. You may be familiar with the phrase content is king. This phrase was coined because content is what Google looks through when determining how user-friendly your site is, and where it should sit in the SERPs.
Good content must provide something of value to your customers, as well as be easy to read, informative and useful. You should not have content that is curated for the purposes of SEO, but instead have content which could benefit from keywords and anchor texts. When implementing SEO, be sure to do so correctly. Avoid keyword stuffing, and only use keywords that are relevant to your article. For instance, if you sell plumbing and electrical services, when writing content to highlight your plumbing skills, mentioning electrical services can cause confusion and be flagged as irrelevant.
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