3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading

Best Apps to Efficiently Organize Your Every Day & Get the Most Out of Your Week

Contributed article in our business series. Enjoy! – Kimberly

It goes without saying we all lead busy lives. And that’s good because it means we’re doing something and pushing forward. Nevertheless, it can easily become overwhelming to do everything you simply have to do and this results in stress.

We decided to check if there are any apps that can help with productivity and after some research, we stumbled upon a website with a list of the best to-do apps that caught our attention. The list is pretty straightforward so we dug into some of the apps and decided to pick out the top 3. Here’s the list in case you want to check it later.

List of the Top To-Do Apps

But no need to check it as we filtered and tested 3 of them that we think might be helpful to you.

Wunderlist – Organize Yours and Your Family’s DayContinue reading

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly

Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.

Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.

The following are the benefits of having a website for your business:

  1. It is cost-effective

Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading

Finance Strategies For Beginners

Contributed article in our business series. Enjoy! – Kimberly

The key word in life when talking about our financial state is investment. Simply put everyone should and could do it. A lot of people can make a lot of money from this very broad activity. The most common problem we encounter is the false presupposition that investing is impossible for the inexperienced beginner. Those kinds of concerns, especially in today’s abundance of information and investment opportunities, are unfounded. Anyone can understand the basics and move on from there. The trick is to get started as soon as possible. With whatever we currently can. In this article, we will go over the basic principles that go into all financial endeavors.

1.    Knowing the Terminology

We do not need much to get started on our own investment journey, but we do need to know all the necessary terms. So, let’s go over the most basic ones to make our life easier down the line.Continue reading

How Is Internal Rate of Return a Key Element In Making Financial Decisions

Contributed article in our business series. Enjoy! – Kimberly

Every business aims to achieve a considerable growth rate, and it can be scaled by making the right business decisions. Growth can be expected out of a change in plan i.e. diversification of business activities. This can be achieved by investing in new projects and new developmental opportunities.

What affects this crucial decision is the Internal Rate of Return (IRR) of the enterprise. It is the effective annually compounded rate of return at which all the cash flows associated with a particular investment comes to zero. Let’s have a quick view at how IRR helps you in making life-altering business decisions.

  • Helps in choosing the best project

An organization can have several project ideas to invest in, but it’s wise to select the best fitting investment option which yields better results. IRR helps in analyzing all the project values and provides you with an idea of expected yield from it. An ideal IRR exceeds the cost of capital of the company.Continue reading

Supplier Collaboration: How To Do It Right

Contributed article in our business series. Enjoy! – Kimberly

A relationship with a supplier should not be viewed as an “us and them” scenario. It is much more productive for all parties to see your relationship as a collaborative one as you both want the supply chain process to be as smooth as possible and the best way to achieve this is to work closely alongside one another. So, how do you go about establishing a collaborative relationship with a supplier? There are a few effective methods for doing this, but it can take some time and effort to get on the same page and to optimize the process.

Joint Strategy

First, it is helpful to come together with your supplier to develop a joint strategy. All businesses have different outlooks and approaches to working which can make integration a challenge, but if you sit down together, you can outline a vision and strategy for success which is beneficial for both parties.Continue reading

6 Must-Have Pages Every Ecommerce Site Needs

Contributed article in our business series. Enjoy! – Kimberly

When it comes to ecommerce, your website is your most important tool. When your site has been designed and planned well, it should provide a seamless experience for customers and site visitors all day, every day.

For every minor fault on your site, you limit its effectiveness and ability to work for you. Many ecommerce businesses make the simple mistake of not ensuring that they have the basic essentials of an ecommerce store, but this can be easily rectified.Continue reading

How to Be an Inspiring Leader

Contributed article in our business series. Enjoy! – Kimberly

Being a boss or a manager and looking after staff is a role that often comes through your achievements in a profession or trade, rather than your skills as a leader. Many managers and small business owners have little or no experience of managing a team, and that inevitably brings problems to the working relationship. If you’re leading people without having a background in human resources, how do you become not just a good manager, but an inspiring leader?

Why inspiring leadership is so important

  • Leaders are directly responsible for motivating their staff, so the more effective you are as a manager, the more likely your employees are to work hard, increase productivity, and produce their best work.
  • Inspiring leaders can coax extraordinary accomplishments out of their staff, whereas inefficient, poorly equipped managers with few people skills are more likely to alienate their team.

Continue reading

7 Pieces Of Advice Small Business Owners Should Live By

Contributed article in our small business series. Enjoy! – Kimberly

As a small business owner, you have a big job with a lot of responsibility and pressure riding on your shoulders. It only makes sense you’d want to take the time to review a few pieces of valuable advice that will help you get along better and succeed.

Be proud of how far you’ve come but be aware that you also have a lot of challenges ahead of you to tackle. You’re going to need to not only work hard to get ahead, but also do more of what’s going to help move the needle for you in a positive direction and commit fewer mistakes as you gain more experience.

1.   Document Specific Goals

You’re going to have a lot to keep track of, and be pulled in several different directions as a small business owner. It’s a wise idea to document specific goals for what you want to focus on and achieve early on. Continue reading