Four Ways to Strengthen Your Law Firm’s Online Public Image

Contributed article in our business series. Enjoy! – Kimberly

A good reputation is everything to a law firm. Without a clean, trusting public image, your company could falter and fail, which is why carefully selected words and a spotless appearance can be the secret to success behind a fruitful firm. With the rise of companies using the internet to update and promote their image, stepping into the twenty-first century has never been so important to building a client base and a faultless public image. While this may seem daunting, there are simple, but effective, ways of promoting your firm’s successes. Here are a few of them.

1. Online Marketing

There are many benefits to having a strong internet presence, especially now, with more people turning to the Web when in need of advice – no matter how big or small the issue.Continue reading

Why is Positive Cash Flow So Important to a Small Business?

Contributed article in our startup series. Enjoy! – Kimberly

Cash is the lifeblood of any business. To use a medical analogy, think of your business as a heart. The cash flows in via paid invoices (the veins) and the cash flows out to creditors via your ‘arteries’. If you have a blockage in a vein, it starves the heart of oxygen. This is not good. You might limp on for a while, but unless the blockage is cleared, your heart (the business) will stop beating.

Unfortunately, many small business owners don’t pay close enough attention to their cash flow. They are too busy marketing their products and services, schmoozing new clients, and expanding the business to think much about whether existing clients have paid their invoices. It’s only when the cash dries up and they don’t have enough money to pay a creditor that panic sets in

Why Cash Flow Matters

Negative cash flow is the main reason why businesses fail. Statistics continually show that 90% of all businesses fail in the first year. Those that do survive will fail within five years. In the majority of cases, a lack of cash flow is the reason why it all goes wrong.Continue reading

The Importance of Reaching the Goals You Set

Contributed article in our personal growth series. Enjoy! – Kimberly

While everyone knows just why it is important to set goals, does anyone ever stop to think about just why it is important to reach those goals we set? Whether from a business perspective or for personal growth, it is understood that the easiest and surest way to get where we want to be is through setting goals, but that is only the easy answer when it comes to why we want to reach those goals. Consider just what goals do for us and then you’ll begin to understand just how important it is to reach them.

See Them as Stepping Stones and You’ll Never Stop Growing

While we are told to always set both long and short term goals, did you ever stop to think about why we want to set short term goals other than for the fact that they are easy to attain? Continue reading

Internet Marketing Tips for New Startups in 2017

Contributed article in our startup series. Enjoy! – Kimberly

Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.

If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.

Focus on Relationships

Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading

Tips on How to Manage Projects More Effectively

Contributed article in our PM series. Enjoy! – Kimberly

Do you find that many of your business projects take too long or they are not completed properly? This inefficiency in business is a common problem and it affects all types of organizations. However, you can reverse this situation by following the tips below.

Learn How to Manage Projects

If you don’t already have the expertise required to manage a business project, you need to address this situation as quickly as possible. You can hire a person or people with these capabilities, but you should also improve your own business skills by completing a project management course like an online MSMPP degree.

Once you have completed a masters in project and program management degree like this, you will have the knowledge and know-how required to make more confident business decisions and manage future projects in a much more professional manner.Continue reading

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading

How Create a Stronger Brand Identity

Contributed article in our business series. Enjoy! – Kimberly

A company’s brand is its unique selling point. If you fail to create a strong image, you may struggle to survive in a competitive market. A solid brand will not only capture a potential customer’s attention, but it will ensure you appear professional and trustworthy, because you have taken the time to refine your image.

Create a Key Message

Your brand is your voice, so you must identify what valuable things you need to say to the customer. To set yourself apart from other businesses, it is vital to create a key message that covers a company’s unique selling points.Continue reading

How to Approach Company Data Loss

Contributed article in our business series. Enjoy! – Kimberly

Technology has transformed business operations across the world. With the emergence of ground-breaking innovations year after year, companies can utilize technology to grow their business, granting organizations with greater data storage options to protect and preserve private documents, audio files, photos, videos and more.

Prevent a Data Problem

Data issues are preventable, and it is your job as a business owner to prevent them. It is easy to focus on different areas of the company and leave files to be stored only on your desktop, but it is smart to back-up onsite, offsite and on a cloud-based server. Continue reading

How to Attract More Clients to Your Law Firm

Contributed article in our business series. Enjoy! – Kimberly

Every law firm wants to attract more clients. While this can sometimes feel like a challenge, there are things you can do to attract additional clients to boost your firm’s success and revenue.

Create a Niche

Instead of specialising in every area of the law, you might be able to attract significantly more clients by becoming a leading expert in one legal area within your city, take a look at Horn Law in Independence, MO car accident lawyer, as the perfect example. Continue reading

Why It’s Vital to Provide Excellent Customer Service

Contributed article in our business series. Enjoy! – Kimberly

Is your business providing the best customer service possible? If not, you need to address this issue and ensure that every customer that comes into contact with your organization is dealt with in a friendly, professional and efficient way. Achieving this goal could transform your business and make it a more appealing company to deal with. Below are some of the most important reasons why it’s vital to provide excellent customer service.

Your Business Runs More Smoothly

Image © Dzakymurad | Dreamstime.com

When you do things properly in a business, life seems to be easier and everything runs smoothly. However, if you don’t have the business skills required to put the appropriate customer service processes in place, things can go horribly wrong.

Continue reading