Moving Towards Sustainable Development with a Circular Economy

Contributed article in our sustainability series. Enjoy! – Kimberly

A linear “take-make-dispose” economy, which is the most popular economic models around the world, is largely wasteful because up to 90% of the raw materials used in the manufacturing process end up as waste even before the leaving the production line. In addition, 80% of goods manufactured are eventually thrown away within the first six months, which translates to an unsustainable rate of wasting fast-diminishing natural resources. Fortunately, a circular economy that is based on regeneration and restoration can help solve almost all the problems associated with a linear economy. More specifically, a circular economy aims to keep raw materials, goods, and product parts at their highest value and utility levels all the time. This is in addition to differentiating between biological and technical cycles.

To learn more, checkout this infographic created by Rutgers University’s Online Master of Public Administration.

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How to Use Video and Podcasts For Employee Engagement

Contributed article in our business series. Enjoy! – Kimberly

Employee engagement is a critical aspect of any successful business. An engaged employee will deliver far more than that of a disengaged one, and a team that can work well in collaboration achieves much more than those who work in silos. Some businesses make the regrettable mistake of not investing in the engagement of their employees. As a consequence, not only does this impact the level of productivity, it also will often result in a higher turnover in staff. Recruitment costs can be significantly more than employers appreciate, and therefore spending some extra budget on employee engagement is considered to be money well spent if it reduces turnover.Continue reading

The USPS Is Not Dead! Here Are 5 Reasons to Use Business Letters

Contributed article in our business series. Enjoy! – Kimberly

In a world where everything has gone digital, many business owners don’t understand the importance of formal communications. Why not just send a brief email or fax? There is a time and a place for those types of communications, but there are still five very good reasons to use the United States Postal System, USPS, for business letters. Sometimes the difference between success and failure is understanding formal business etiquette, and the art of writing business letters is one very important facet of that ethical code.Continue reading

Selecting the Right Structure for Your New Business

Contributed article in our business series. Enjoy! – Kimberly

Starting a business requires more than a great idea. You need grit and determination, plus a healthy dose of resilience. There is a lot to think about in the early stages, but one of the most important decisions is how you want to trade.

There are many considerations when deciding what type of structure is right for your business and making the wrong decision could have disastrous consequences for your future business, so it is essential that you consider the merits of operating as a sole trader/Sole Proprietor, an LLC, or an LLP, or even as a corporation as your business grows.Continue reading

The Rise of the Circular Economy

Contributed article in our sustainability series. Enjoy! – Kimberly

What is a Circular Economy? This term is epitomized in the “recycle” symbol of an arrow going around in a circle. In a world where resources are dwindling, circular economy is the potential answer to concerns about energy, about landfill use, and social responsibility. The term refers to eco-friendly behavior, which is potentially beneficial to everyone involved.

To learn more, checkout the infographic below created by the New Jersey Institute of Technology’s Online MBA program.Continue reading

5 Ways Email Marketing Can Help You Grow Your Business

Contributed article in our business series. Enjoy! – Kimberly

Email marketing remains one of the most common marketing methods out there. It is a low cost way to market to customers with a high rate of return. Here are five ways email marketing can help you grow your business. All of them are within easy reach of every business utilizing email marketing, and none of them involve spamming your potential and current customers.

Use Email Marketing to Enhance Local Outreach

When someone talks about local outreach to potential customers via digital marketing, they initially think about local search engine optimization or sending messages to those customers in your marketing database and local area. However, you can use email marketing to improve local outreach. Continue reading

The Best Ways to Market Your Small Business on a Budget

Contributed article in our business series. Enjoy! – Kimberly

When starting your own small business, marketing is exceptionally important. You can have the best products or service in the world but that isn’t enough to make your business a success. You need to make sure people know about it. Big businesses have a huge budget to employ a marketing team to do it all for them. You might not have the resources to do this in the beginning. Fortunately, there are many great marketing strategies you can implement yourself.

Image Ref: Creative Commons CC0

 

Social Media

Social media is absolutely massive. As well as the main platforms, Twitter, Facebook, Instagram and Pinterest, there are 100’s more you could use. Continue reading

Marketing Tips for Startup Businesses

Contributed article in our business series. Enjoy! – Kimberly

Getting your business off the ground is hard work, regardless of how experienced you are and what industry you are hoping to break into. Those first few months of operation can take their toll, with registering your business, developing a business plan, investing in equipment, etc. The list is endless!

However, one important factor you must consider is your marketing strategy as it is a major element you simply cannot neglect. The marketing strategy you choose and develop is the difference between your businesses unwanted anonymity and having too much work to cope with.Continue reading

Tips on Connecting with Your Target Customers

Contributed article in our business series. Enjoy! – Kimberly

Today’s business climate is more competitive than ever, thanks in no small part to the advanced marketing power made possible by the Internet. With a simple but effective website, even the smallest companies and service providers can reach out to their target customers more easily than ever. But of course, it’s not as simple as merely launching a website and watching the profits pour in.

Instead, small and medium sized businesses keen to enhance their marketing efforts must make a focused effort to forge connections with their target customers. Doing so allows them to create marketing messages that resonate with potential buyers while ensuring that they are not investing in ad space that wastes money by placing those ads in front of the wrong eyes.Continue reading

Is Your Business Missing Out on Voice Recognition Software?

Contributed article in our business series. Enjoy! – Kimberly

Personal assistants powered by voice recognition software are currently the new trend among tech giants. Apple has Siri, Google has Google Assistant and Samsung is planning to launch Bixby very soon. However, that’s just consumer tech. What about business? Can your business benefit from voice recognition in any way? Yes it can and we are not only talking about warehousing and medical transcription either. If your business can benefit from a software that translates voice into text with pinpoint accuracy, you already have a reason to invest in voice-to-text software. After getting the hang of it, even the slowest typist can produce documents at the speed of a professional Grade-A typist! If you find that interesting, read on to discover how you can integrate advanced voice recognition into your business in other ways as well.

The Perfect Tool for Ideas

The thing about the human brain is that it doesn’t necessarily always work in the way we want it to. Continue reading