A website can be the lifeline of any business, and yours is no exception. The explosion of the use of smartphones, tablets and other digital devices means that viewers can look for what they want wherever they are, and the first place they go to is the search engines. You want your website to appear in the first couple of pages of results, but to achieve this you need to know how to encourage visitors to your website. No visitors will mean a lower place in the rankings, but there are ways to make sure you get the numbers you need viewing your site.Continue reading
Casual office dress codes are now pretty much the norm in some industries, particularly if you work in tech or media and are not in a client facing role. Some other offices do keep a business casual dress code, but have dress down days on Fridays as a weekly thing for staff to look forward to.
However, for some people, the casual environment can actually be harder to dress for than a smarter one! If you are someone who feels more ‘ready to work’ when they are wearing professional looking clothes than when they are in comfy jeans, or someone who just prefers a more glamorous style whatever they are doing, then putting on the casual work staples of jeans and a sweater or t-shirt can feel quite uninspiring. After all, work is where you spend a good amount of your time and have many of your social interactions, so you want it to be somewhere you can show off your own personal style if that is something important to you!
When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.
So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.
Understand It’s Not a One-Size Fits All Approach
One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading
Mixbook is a high-quality custom photo books site that presents a variety of options to you and is very simple to use. Mixbook has cover options, such as matte, soft, leather, and glossy. The theme options include Travel, Family, Everyday, Wedding, and Baby. Besides that, Mixbook utilizes square, landscape, and portrait sizes and paper options such as premium matte and semi-gloss. Primarily, Mixbook provides a great variety, such as materials and stickers and high-quality prints. Besides, the software is easy to apply; thus, the task of creating your customized photo books becomes fun instead of a chore. If you are looking for the best site to create your custom photo books, then Mixbook should be your choice, for the reason that it comprises of fully editable and straightforward templates that enable speed creations and creativity.
The following are some of the most exclusive factors that make Mixbook your best choice for the creation of custom photo books.Continue reading
ExpoMarketing is an essential means that businesses can employ to demonstrate and promote their services and products. Therefore, trade show displays are the leading product promotion techniques that encourage advertising your enterprise to other businesses and consumers. Principally, ExpoMarketing enhances the rate of success of your business because it presents double success probabilities. Trade show displays at ExpoMarketing are essential in the designing of booths for the participating companies. ExpoMarketing is a fabrication and exhibit design and an award-winning entity that engages in a variety of trade show displays for all sizes and types of clients. At Expo Marketing, an extremely hardworking team ensures that your expectations and the final products align, meaning it effectively delivers according to the desire of the clients. ExpoMarketing offers unique designs to the customers since it comprehensively considers all details pertaining to flooring, structure, layout, lighting, engineering, graphics, accessories, and furniture. Besides, ExpoMarketing offers you detailed and customized trade show displays to various brands through the in-house designers who implement the most recent materials and technology. The following are some of the unique ExpoMarketing aspects that make it exclusive and superior compared to others in the industry.Continue reading
The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.
Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.Continue reading
Contributed article in our business series. Enjoy! – Kimberly
Marko Sladič, founder of Hemptouch d.o.o.
Hemptouch is a Slovene independent CBD oil and skin care brand, specialized in making hemp-based therapeutic balms, wonderfully moisturizing face creams and skin-friendly shampoos and cleansers. Inspired by powerful Cannabis Sativa plant, Hemptouch’s therapeutic natural remedies soothe and calm different types of skin problems.
Hemptouch skin care products are 100% natural, free from artificial fragrances, silicones, parabens phthalates, sodium lauryl sulphate and other skin irritants, plus vegan to boot. Hemptouch CBD oil is the highest quality, CO2 extracted at low temperatures without any solvents or alcohol. Extracted from the hemp plant (Cannabis Sativa) grown under strict EU regulation. Non-GMO, free from pesticides, fungicides, herbicides, chemical fertilizers, and parabens.
Silvija, co-founder of Hemptouch on their hemp field in a small village in Slovenia
Silvija, why did you and Marko start Hemptouch?
I always had very sensitive skin and no matter how hard I tried I couldn’t find skin care products that would work for me. So I made one. It really worked so I started making skin remedies for very sensitive people, who couldn’t use conventional skin care. Marko, on the other hand had experience with industrial hemp, and it was long time ago when he planted some fields for first experimental harvests.
In 2014 we joined our two passions into one: therapeutic skin remedies based on Cannabis sativa extracts. It was around that time that first information about potential uses of CBD started trickling in and we immediately saw potential in it as a skin soother. Even more, studies showed it balanced sebum production and so products for acne and oily skin were developed.
Tell me about the beginnings …
Starting your own business is equal parts exciting and daunting. Not knowing whether the path you’ve chosen is the right one and if it will lead to success can be scary at times, but it’s important to stick with it and see where it takes you. There is no single trick to transforming a budding business into a successful one – it takes years of perseverance, patience and hard work to get closer to reaching your goals. However, here are a few useful tips on setting yourself and your business up for success.
Whatever it is you’re selling – whether it’s a product, a service, advice – you and your employees need to have the skills of a salesperson. Even the greatest product in the world won’t leave shelves if the company producing it doesn’t have a strong sense of salesmanship and convincing marketing. There are several key elements involved in making sales and here is a brief list to guide you:Continue reading
Remote work is on the rise as professionals increasingly demand more flexibility and choice in the workplace. The internet, laptops, cloud computing, and other emerging technologies have reduced the need for people to be tied to a location and time in order to work effectively. Professionals today can work from home, from a cafe, a virtual office, or from wherever they are as long as they have access to internet and a smartphone, tablet, or computer.
Recent studies have shown that remote work policies offer various benefits to employers and employees alike.
Top 5 Benefits of Remote Work Policies
1. Business Savings
You read that right. Remote working is cheaper than the alternative: it helps reduce commuting costs and overhead.
For starters, if people aren’t commuting to the office, there’s no need for companies to offer commuting benefits; furthermore, individuals save on valuable time, gas, and parking costs.
On the employer side, remote work helps reduce business overhead costs because companies won’t need to take up as much office space. This reduces leasing costs and electricity costs (fewer people means less energy: less heating or cooling, less lighting, less electronics to plug in or charge, etc.). But there’s more, remote work means less need for office supplies, furniture, coffee, tea, snacks, and maintenance services (less people means there’s less to clean up). Continue reading
Everyone is going to get to the point of having to stop work and retire. However, many aren’t equipped for what that means in terms of the pensions pot they’ve been building over the years. Portafina has put together advice for individuals that are fifty-five and thinking about taking out pensions soon.
What Are Your Options? Continue reading