Take Your Website to the Next Level

Contributed article in our business series. Enjoy! – Kimberly

No matter the content, the themes or even what you use it for, more and more people are making use of their own website these days. With tools and resources available for everyone from the most devout Luddite to the most tech-savvy coder, personal blogs and online stores are rife in the digital age. However, if the key to your personal branding is the appreciation of luxury, then you need to take a step back and have a look at what your website says about you. No matter if you’re an entrepreneur selling specialty chocolates for the connoisseur, or a blogger providing reviews of the latest fashion show offerings, it’s time to have a look at how you can increase your own level of professionalism to reflect your target demographic.Continue reading

Why Making a Good First Impression is Crucial in Business

Contributed article in our business series. Enjoy! – Kimberly

Despite all the hard work that comes after it, it can often be the firmness of a handshake and the straightness of a tie that forms alasting impression in business relationships. First impressions are vitally important in everyday life as well as business, but where there are custom and profits on the line, it is even more crucial to get it right when it comes to getting an idea of you and your brand in the minds of those you work with. Here are some reasons why a good first impression is vital in business.

It Communicates Professionalism

Being smartly dressed or immaculately turned out for a 9 am business meeting communicates confidence and a steady hand is navigating the ship, whereas flying into the meeting one minute late with hair askew and shirt hanging out communicates unreliability and a liability to let down customers. This fine line is the line between planning ahead and being caught off-guard; making sure you’re always looking and acting professional will encourage people to do business with you and will avoid any awkward first impressions in which you tar your professional image.Continue reading

How to Make Your Office More Fun

Contributed article in our business series. Enjoy! – Kimberly

As an employer, you are directly responsible for the level of productivity of your workers. You need to ensure that they are working in a safe and comfortable environment that promotes productivity and boosts their confidence. If workers don’t feel at ease at work, they are very likely to get bored or lose their interest. Therefore, no matter how many important responsibilities you might have, you need to find a way of generating a relaxed atmosphere in the office. Once you do that, your workers will not only become more productive, but they will also be happier while at work.

Luckily, there are a lot of great tips and tricks that can be easily implemented into any office environment. If back in the day people had to be focused on their tasks, things have changed nowadays. People can use technology to unwind and decorate the office space so that they feel inspired. The following tips might come in handy for any business owner who wants to make the office space a bit more fun.Continue reading

Taking Charge of Your Company – How to Stay Ahead of Your Competition

Contributed article in our business series. Enjoy! – Kimberly

Being complacent is equivalent to death in the business world. This is because trends, technologies and innovations are always changing, and while being consistent in some elements like customer service is a great thing, most of the time this lack of innovation can cause your downfall. To counter such complacency though, you need to research, you need to innovate, and you need to always strive to be better than you were yesterday:

  1. Know Your Demographic

Knowing your demographic means saving money through repeat customers. It means saving money because you won’t waste your marketing budget advertising blindly to people who don’t care or trying to acquire customers who aren’t interested. The average attention span of online users is only seconds long, and many scroll through their newsfeeds at blinding speeds. You want your advertisements to not only catch their attentions, you want to hold their attentions, and to do that you need to know your demographic. You need to know what medium they use, you need to know where they are, what language they speak, and what they value. Conducting online qualitative market research can help you be the company of the people, and be a success as a result.Continue reading

The 5 Secrets to Developing a User-Friendly App

Contributed article in our business series. Enjoy! – Kimberly

Many mobile users often take connectivity, functionality, and speed for granted, but they will certainly notice when an application isn’t working. The modern-day audience are also not shy when it comes to voicing their opinion, which can result in a decline in downloads. Read the five secrets to developing a user-friendly app.

1.  Guide Users with Icons

If you are developing an application with a minimalist design, icons can become a critical aspect of the user experience. Those handy symbols will not only add personality into your app, but they will provide a visual language to help guide users to key areas, so can support the navigation process.

  1. Review Device Compatibility

Apps can quickly lose value if a developer fails to consider software updates, which ultimately prevent application failures, crashes, and bugs. Regularly review an app’s compatibility across multiple devices to ensure you continue to present the best program to a user. Also, pay close attention to both positive and negative customer feedback to identify potential bugs, so you can make the appropriate alterations.Continue reading

4 Ways To Keep In Touch With Your Customers

Contributed article in our business series. Enjoy! – Kimberly

It is said that around 80 percent of your business will come from just 20 percent of your customers – that means it’s easier, and more cost effective to keep your current customers happy, contented, and loyal than it is to try and find more customers. Keeping in touch with your customers is a great way to ensure loyalty and good feelings, but how can a business do that successfully? Here are some ideas.

Newsletters

Having a newsletter that your customers can sign up to (or one that they are automatically signed up to) is a fantastic way to keep your company and your products and services in the mind of the people who will hopefully spend money with you. Keep them in touch with what is going on with your business, run competitions, give them discount codes for loyalty and so on. As long as you send out your newsletter regularly (perhaps once a month), then your company will easily stick in their mind.Continue reading

3 Common Mistakes In Managing Virtual Teams

Contributed article in our business series. Originally posted here, and reposted with permission. Enjoy! – Kimberly

Virtual Teams are everywhere now – from home office workers to workers in offices in multiple locations and teams embedded in large global corporations.

According to Forrester Consulting 81% of Teams are distributed across multiple locations.

Often when a Projects team is dispersed they suffer delays and sometimes complete failure. International investments are put at Risk due to the intercultural issues or simply because the team members feel isolated and unmotivated.

What are the 3 most common Mistakes of managing virtual teams?

What are the 3 areas, which if addressed correctly can raise your Virtual Team performance exponentially?Continue reading

Complex Systems View at the Emergence of Communication from Cells to Societies

Contributed article in our business series. Enjoy! – Kimberly

The unifying theme of this book is that communication is an underlying fabric of life, as fundamental as matter and energy are to our world and, more importantly, to our understanding of the world.  This book is also a non-exhaustive account of interesting, out of pattern communication and social behaviors that we can observe in animals, or in the biological world; among us, humans, and between us humans and other species.

While we know that communication is fundamental to life, in any form or shape it comes on our planet, the goal of this book is to show that there are aspects of communication that can be universal and transferable from one species to another and that it is what enables collective behavior in social animals and humans. At the same time, there are aspects of communication that are unique to each species or ecosystem, that communication has evolved both alongside the genetic evolution, the social evolution that is characteristic to a subset of living species, and the cultural evolution that is characteristic not only to humans, but also to whales, dolphins, primates, elephants, and many more.

Continue reading

What Makes a Boss Great?

Contributed article in our leadership series. Enjoy! – Kimberly

Being a good boss is essential if you want your team to work well. Becoming a great boss takes time and experience, but there are some things to remember that will help you. When the boss of a company is amazing, the work that is done for that boss is amazing too.

Passion

A great boss must be passionate about the company, the team, and the work that is done. They must love the products and services that are sold, and they must show that passion in everything they do. A boss who doesn’t care, or who is unsatisfied with their job, is very demotivating, and can lead to employees not caring either. If no one cares about the company, customers will soon sense that and stay away.Continue reading

3 Ways Tech Makes International Business Easy

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

The emergences of the web and email have smoothed the path for international entrepreneurs since the 90s. As technology made instant international communication child’s play and the web developed to become a global marketplace, opportunities have multiplied further. Now there are several ways organisations of all sizes can connect with foreign markets and employ international teams — and advanced technology is also facilitating the development of products that have worldwide applications. Here are just three ways tech makes international business easy.Continue reading