Everybody is aware that they need to invest in something that will become sustainable and profitable in the long-term. But not many people have wondered what does this exactly mean. The world is full of ideas, but not all of them provide good results. The greatest ‛wisdom’ you’ll hear is that you shouldn’t invest in an idea, but in the person behind it. This also has numerous misinterpretations – people tend to think that that person needs to be wealthy and equipped with lots of influence and connections, but that’s not entirely the point. The indicator for your investment should be your relationship to an idea – do you like it or not. Although it sounds suspiciously subjective, if an idea feels right and you’re attracted to it, you should go for it.
The funding landscape of startups is not what it was fifteen years ago. Many new funding options are under development, providing more ways than ever to get the ideas off the ground. That means almost everyone is able to invest in the next unicorn if they play it right. People always talk about the important questions of investing in an idea – does it address particular problems, do target consumers need it, and are they able to afford it. While the perfected pitch that answers all these questions is desirable, it is not the only indicator. Your personal hunch can sometimes provide you with better results than any analysisContinue reading