With the proliferation of online commerce and the increasing interconnectedness of our planet, it has never been more important to stand out from the crowd with good, eye-popping design. However, it is not enough to merely grab people’s attention on the web; you need to know what to do with it once it has been gained.
Here are three psychological principles to help you make the best use of your personal online space.
The English language is the predominant means of communication online. Unless you are designing your website with a specific market in mind, China being a standout example, you will want to tailor your web presence to suit the mentality and the tendencies of English speakers.
English speakers read from the top of the page downward, and from left to right, in a zigzag pattern. So you would be best served by putting your most important information on the upper left corner of the page since that is where their eyes will first rest. What they see there will help them form their first impressions.Continue reading
When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.
Improve Customer Service
Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading
Contributed infographic in our business series. Enjoy! – Kimberly
Graphic created by iPlum a provider of a 2nd phone line for cell phones.
Kimberly took me to the next level in taking on a leadership role. She encouraged me to success.
Kimberly’s ‘Leading From Any Chair’ workshop is the single most powerful class I’ve attended, and the highest rated class I’ve participated in. Her teachings have fundamentally changed me as a leader, a coach, and a team member.
Kimberly has helped our company shape its global culture for the past decade. To date, over 350 colleagues from around the world [have] met together for six-month customized programs consisting of three one-week interactive sessions in our Global Team Leadership Development program. Our culture is rooted in a long history of innovative change to survive in the face of global business headwinds. We have successfully transformed our company many times in the past 90 years, but mainly as a Japanese…
Kimberly Wiefling of Wiefling Consultants was my last instructor in completing my two certificates in Project Management, yet by far she was the most inspiring, enthusiastic, and knowledgeable instructor of both PM series of classes, particularly in developing my negotiation skills. I’m very grateful for the opportunity to learn from such an expert first hand.
I really liked your workshop and see great possibilities for using “breakthrough thinking” in other settings in both the corporate and educational worlds.
I was thinking about you today – remembering how we sat at your kitchen table and you had me thinking about the future – began the work of shifting me towards bigger visioning. Starting from where I want to be and working my way back. I have old habits of just trying to get through each step, getting from here to there but rarely do I start from the dream fulfilled and work my way backwards. To me it was/is revolutionary thinking. I am noticing that I am starting to dream bigger; I am starting t…
Kimberly is a physicist by training, is active in SDForum and other technical organizations, authored the “Scrappy” Project Management books, is a skilled and engaging facilitator, and is also funny and refreshingly entertaining.
She expresses her vulnerabilities as a genuine person and still sums up her courage to lead by example anyway. Wouldn’t you want Kimberly to show you how to lead by example! in the face of adversities? Free free to contact me regarding Kimberly. firstname.lastname@example.org
You rocked the house with your presentation this morning on effective communication styles! Because of your energetic yet sensible and practical approach, some very conservative people in the room showed a new side of themselves. This is a tribute to your energizing delivery about how to better communicate and more effectively lead. My hat is off to you!
Working with Kimberly was both a pleasure and honour. In my decade-plus time in Japan, I’ve never had the chance to work with someone of her talent and caliber. It was motivating and inspirational for me and I got so much out of working with her. I’m now able to use new activities, incorporate a different approach to learning and add value to my classes as well as connect more deeply with my workshop participants.
Books in the Scrappy Guides Series
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
By Michael Seese
By Michael Seese
By Michael Horton