Transform your Creative Video Marketing Plan into Video Magic
Contributed article in our business series. Enjoy! – Kimberly
Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way to generate leads, get online sales, and build a fantastic reputation for your brand.
If you want to generate online interest, you have to add some exciting effects to your video. Some motions in your video message can make your content impressive. You can captivate your online audience by using the best slides from the business presentation. It is easy to transform your presentations into beautiful videos and GIFs. For your assistance, here are some tips to transform your creative video marketing plan into video magic.
Boost Engagement
If you want to get the attention of people, you can use animated videos. You will need educational videos for your audience to share the details of your product. Videos prove helpful to share a story compellingly and engagingly. A creative video is a unique method to humanize your brand. It allows you to build the credibility of your business and increase human trust.Continue reading→
Online Marketing Strategies to Give Your Business an Edge
Contributed article in our business series. Enjoy! – Kimberly
Online marketing can be more cutthroat than you can imagine. Think of it like this “your target customers won’t buy products from you if they didn’t know you existed in the first place”. You need to make sure your voice is heard and the best way to do this is to make sure you have solid online marketing strategies.
Online Marketing Strategies That Give You The Edge
Online marketing is an essential part of running a business on the internet. It raises brand awareness and makes sure that you’re on people’s minds the next time they need services or products that you sell. However, competition on the internet is fierce and having a weak online marketing strategy could mean that you will lose to your competitors.
We’ve put together some of the best online marketing strategies to help you get an idea of what strategies you should be trying for your business.Continue reading→
The Connection Between Brand Awareness & Loyalty
Contributed infographic in our business series. Enjoy! – Kimberly
Infographic created by Pacific Brandwear, a recycled apparel company
Kimberly's Areas of Expertise
Contact Kimberly at:
Wiefling Consulting
Phone +1 650 867 0847
Testimonials
It is delightful to have you work with us. You are already having a positive impact on the whole project situation.
Kimberly has helped our company shape its global culture for the past decade. To date, over 350 colleagues from around the world [have] met together for six-month customized programs consisting of three one-week interactive sessions in our Global Team Leadership Development program. Our culture is rooted in a long history of innovative change to survive in the face of global business headwinds. We have successfully transformed our company many times in the past 90 years, but mainly as a Japanese… Read more
We learned from Kimberly’s sessions how important it is for each employee to understand our company’s organizational DNA. I believe that the bond developed between overseas employees through understanding our shared DNA will result in leading our global business into the future in spite of their different backgrounds, cultures, and nationalities.
Kimberly is a force of nature and a truly unique talent in a sea of consultants that promise change but never quite achieve it. I’ve worked with her both for my own company and together with other clients and I’ve experienced first hand how she uses her talents as a brain scientist, entertainer, empathetic listener, and engineer to get ideas to become reality and groups to become teams. With just 1 visioning session with her 5 years ago, she changed my mindset and put my company onto an entir… Read more
At last, someone has come along who rejects the bland world of ‘blah blah blah’ project management books that live in the academic ether. Scrappy Project Management has given us the REAL ‘dungeons and dragons’ equivalent of achieving a SUCCESSFUL project despite the odds and oddities of company culture. Kimberly Wiefling tells you how to fight for what’s right and stop being spineless without getting the worst of it. Put this spine on your bookshelf, or in your survival kit. This is THE resource… Read more
Kimberly had worked with the team on several occasions on project management and team dynamics. More importantly she had gained the team’s trust and confidence over the series of workshops. One of the projects did not go smoothly and Kimberly was brought in as the external facilitator in the “lessons learnt” debrief at the end of the project. We needed an external facilitator that the team trusted and could confide in. Kimberly chatted to everyone who was directly involved with the project… Read more
Kimberly’s organizational culture work with us was like a journey to discover the hidden common sense shared in our organization and people across the world. Our company’s leaders successfully discovered their instinct and got much more unified as One Global Family after the journey. You can see some images of the journey from this book, just like reading a travel guidebook before taking off.
Thank you so much for the insightful, inspiring, and useful talk this morning. You have a real talent!
Kimberly is a physicist by training, is active in SDForum and other technical organizations, authored the “Scrappy” Project Management books, is a skilled and engaging facilitator, and is also funny and refreshingly entertaining.
Keep Kimberly’s ‘Inspired Organizational Cultures’ book within arm’s reach. It is filled with many thought-provoking tips and sage advice intended to make us think about what was, is, and could be in our organizations. This book explores organizational culture from a variety of perspectives, but always with the intention of inspiring positive opportunities for meaningful growth. Focus on any of the 140 nuggets and allow your mind to wander and explore within the context of your personal experien… Read more
Books in the Scrappy Guides Series

By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook


Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling


By Michael Seese


By Michael Seese

We Can Help You:
- Lead your business more effectively.
- Develop products more predictably.
- Manage projects with greater ease.
- Increase your professional effectiveness.
Pricing Information & Our Promise to You
"We only bill where we add value. Our invoices carry this message: If you are not completely satisfied with anything that you have been billed for, simply circle the amount of the charge, write a brief explanation of your concern, and subtract it from your payment. Our goal is your complete delight with our services, and we appreciate your valuable feedback."
- Kimberly M. Wiefling, M.S., Founder






