3 Ways to Improve Web Design Using Psychology
Contributed article in our business series. Enjoy! – Kimberly
With the proliferation of online commerce and the increasing interconnectedness of our planet, it has never been more important to stand out from the crowd with good, eye-popping design. However, it is not enough to merely grab people’s attention on the web; you need to know what to do with it once it has been gained.
Here are three psychological principles to help you make the best use of your personal online space.
1. Pattern
The English language is the predominant means of communication online. Unless you are designing your website with a specific market in mind, China being a standout example, you will want to tailor your web presence to suit the mentality and the tendencies of English speakers.
English speakers read from the top of the page downward, and from left to right, in a zigzag pattern. So you would be best served by putting your most important information on the upper left corner of the page since that is where their eyes will first rest. What they see there will help them form their first impressions.Continue reading
Strategies For Building A Positive Brand Reputation
Contributed article in our business series. Enjoy! – Kimberly
When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.
Improve Customer Service
Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading
Work-Life Balance – How to Prevent Employee Burnout
Contributed infographic in our business series. Enjoy! – Kimberly
Graphic created by iPlum a provider of a 2nd phone line for cell phones.
Kimberly's Areas of Expertise
Contact Kimberly at:
Wiefling Consulting
Phone +1 650 867 0847
Books in the Scrappy Guides™ Series
The 12 Predictable and Avoidable Pitfalls Every Project FacesBy Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Living Proof That Bending the Rules Isn’t Breaking the Law.Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
The Easy Way to Keep the Cyber Wolves at BayBy Michael Seese
How to Bullet-Proof Your Business and Laugh at Volcanoes, Tornadoes, Locust Plagues, and Hard Drive Crashes.By Michael Seese
Common Sense Practices to Avoid Calamities, Catastrophes and Lack Lustre Results for Corporations and Small Businesses.By Michael Horton
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