Helping you achieve what seems impossible, but is merely difficult. - Kimberly Wiefling

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading→

BOOK: Innovating Like a Startup Executing Like a Corporation

Contributed article in our business series. We’re delighted to feature this book, written by our brilliant and experienced colleague Dr. Jean-Claude Junqua. Enjoy! – Kimberly

Why did I write this book?

Through the experience acquired with large corporations and working with many startups, I could understand the strengths and weaknesses of these two worlds, and also the gaps that currently exist with both types of organization to innovate and create new business. It became clear to me that the front-end and the back-end of innovation were often disconnected or had severe weaknesses that would prevent startups and corporations from effectively searching for new business and, when deciding to go forward with an opportunity, to execute it successfully. This realization prompted me to write this book and share my understanding, experience, and knowledge with the innovation and business community at large. This book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers by avoiding common mistakes and getting answers about practical challenges.Continue reading→


Kimberly's Areas of Expertise

Contact Kimberly at:
Wiefling Consulting

Phone +1 650 867 0847

Testimonials

Working with Kimberly is a transformative experience.  She is deeply insightful about how to create healthy, high functioning, effective organizations. Her business savvy, her tremendous ability to make connections and her profound understanding of how teams of people operate, are invaluable! When Kimberly facilitates a meeting or conference, you can be sure it will be focused and productive; it will have meaningful and measurable outcomes and it will be a lot of fun in the process. Kimberly’s w…

Books in the Scrappy Guides™ Series

Scrappy Project ManagementScrappy Project Management book coverThe 12 Predictable and Avoidable Pitfalls Every Project Faces
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Scrappy CampaigningScrappy Campaigning book cover
Scrappy Women in BusinessScrappy Women in Business book coverLiving Proof That Bending the Rules Isn’t Breaking the Law.
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
Scrappy Information SecurityScrappy Information Security book coverThe Easy Way to Keep the Cyber Wolves at Bay
By Michael Seese
Scrappy Business Contingency PlanningScrappy Business Contingency Planning book coverHow to Bullet-Proof Your Business and Laugh at Volcanoes, Tornadoes, Locust Plagues, and Hard Drive Crashes.
By Michael Seese
Scrappy General ManagementScrappy General Management book coverCommon Sense Practices to Avoid Calamities, Catastrophes and Lack Lustre Results for Corporations and Small Businesses.
By Michael Horton
Inspired Organizational CulturesInspired Organizational Cultures book cover
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