Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading

How to Find New Clients as a Freelancer

Contributed article in our business series. Enjoy! – Kimberly

The gig economy is booming, and there’s no stopping it. As of 2018, there were over 57 million freelancers in America alone, which represents a whopping 36% of the entire workforce. Traditional workspaces are losing their appeal, as more and more millennials choose remote and location-independent arrangements that freelancing offers.

Of course, this new labor trend is not without its challenges, and freelancers know all too well how difficult it can be to have a constant stream of income when clients come and go. A lack of business can be especially frustrating for those who rely on their freelancing income to meet their daily needs. Thankfully, there are several ways to attract and find new clients for both old and new freelancers alike — we’ve listed some of the more effective methods below.Continue reading

Benefits That Come from Implementing A Smoke-Free Workplace Policy

Contributed article in our business series. Enjoy! – Kimberly

In the early days, smoking used to be commonplace in areas that it is strictly prohibited nowadays. Offices, hospitals and even airplanes. Were not spared of this common, everyday habit. Today, this has changed. People are getting increasingly knowledgeable and aware of the negative impacts tobacco products have on one’s health. More and more people are quitting smoking or are not committing to it at all. Same goes for office space and any other enclosed spaces. Employees are expressing their annoyance and dissatisfaction with tobacco emissions. Ones that never have, nor were going to smoke are particularly vocal about the negative effects of second-hand smoke. Which is understandable, since this group of people used to be forced to inhale someone else’s smoke. All of that has changed but the employers were faced with a dilemma. How does one promote a healthy working environment while offering a space for more passionate smokers? Here are some of the benefits a smoke-free working environment offers to our employee and the collective in general.Continue reading

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