The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading

BOOK: Innovating Like a Startup Executing Like a Corporation

Contributed article in our business series. We’re delighted to feature this book, written by our brilliant and experienced colleague Dr. Jean-Claude Junqua. Enjoy! – Kimberly

Why did I write this book?

Through the experience acquired with large corporations and working with many startups, I could understand the strengths and weaknesses of these two worlds, and also the gaps that currently exist with both types of organization to innovate and create new business. It became clear to me that the front-end and the back-end of innovation were often disconnected or had severe weaknesses that would prevent startups and corporations from effectively searching for new business and, when deciding to go forward with an opportunity, to execute it successfully. This realization prompted me to write this book and share my understanding, experience, and knowledge with the innovation and business community at large. This book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers by avoiding common mistakes and getting answers about practical challenges.Continue reading


Kimberly's Areas of Expertise

Contact Kimberly at:
Wiefling Consulting

Phone +1 650 867 0847

Testimonials

Kimberly facilitated executive offsite strategy meetings, provided executive coaching, and managed a product rollout project at Rockliffe. She’s incredibly dynamic, insightful, and motivating, with an incredible skill at using humor to get people to understand and accept what they otherwise might not. I wouldn’t hesitate to bring her into any situation where management consulting was needed.

Books in the Scrappy Guides™ Series

Facebooktwitterredditpinterestlinkedinmailby feather