When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.
Improve Customer Service
Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading
Contributed infographic in our business series. Enjoy! – Kimberly
Graphic created by iPlum a provider of a 2nd phone line for cell phones.
Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.
You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.
But why is investing in the services of an SEO expert so beneficial?Continue reading
“It is always a pleasure to work with Kimberly. As an expert in leadership and an experienced instructor, Kimberly brings her great knowledge and first hand experience in innovation and entrepreneurship to her work. She frequently contributes to the TVLP Institute programs for both individuals and corporate clients from 42+ countries. Kimberly recently guided about 70 senior leaders of YPF, the largest Argentinian oil and gas provider, during a Learning Lab intended to promote team cooperation a… Read more
The door was opened to improvement where process is no longer a four letter word. I would love to work with you again sometime.
This book unabashedly puts forward a new, unambiguous, non-shrinking, and ultimately empowering view of what we all as project managers should commit to be and do every day in our project roles.
I plan to recommend attending Kimberly’s presentation to everyone I know as one of the best project management presentations I have ever attended. It gives project managers the kick in the butt call-to-action they need.
Not a day goes by here when I don’t use something I learned in the “Leading From Any Seat in the Org” class that you taught here last year. In fact, the manager of one of the folks who went through the class last year said his employee was transformed by the experience.
I wanted to let you know that what I imbibed from you during the course has been of IMMENSE help to me and that I’ve put it all to good use. I started my own company and have been running it successfully for the last one year or so, introducing a totally new service concept to the challenging markets in India. (http://www.autovega.in ) Thanks a lot for your contagious enthusiasm!
Ultimate facilitator to inspire your group to achieve breakthrough results, gain new insights, remove roadblocks and achieve what might have appeared to be impossible results prior to Kimberly’s leadership. Kimberly leads from the front and adeptly works with groups to gain their trust and confidence. She uses humor and scientifically proven methods to begin the critical work of helping groups get unstuck and see their own greatness. I have worked with Kimberly for more than 20 years and she co… Read more
Kimberly Wiefling recently conducted an outstanding workshop at Stanford University, on the topic of engineering in the face of very large, complex problems, as part of a new graduate-level course I’m teaching on Engineering and Climate Change. The way Kimberly helped the students experience the frustration of an “unsolvable” problem and then helped them experience how such problems are solved was brilliant. Kimberly’s approach is so lively and fun that even while you are gratified by her terrif… Read more
I worked with Kimberly while she was a consultant working with Extreme Networks and I was on the core project team. Extreme wanted to speed up its product development lifecycle and enlisted Kimberly’s help to do so. I found Kimberly to be smart, tough, dynamic and a welcome change agent. She navigated through the executive level politics and was able to deliver results that greatly improved the process controls and adherence with the company – enabling the company to focus on doing the right thi… Read more
Kimberly is a force of nature: incredibly smart, selflessly generous in her support of clients and colleagues, totally courageous in taking the right action. She lives in complete integrity, practicing what she preaches, being her authentic self. Kimberly is a rare combination of high tech and high touch, combining her background in physics and engineering with a deep understanding of what it takes to be a successful leader. Kimberly has started a movement of transformational change in Japanese … Read more
Books in the Scrappy Guides Series
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
By Michael Seese
By Michael Seese
By Michael Horton