Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading


Kimberly's Areas of Expertise

Contact Kimberly at:
Wiefling Consulting

Phone +1 650 867 0847

Testimonials

We had awesome event with you last Friday! I am still amazed from your workSHOCK. It was absolutely above all expectations! I would like to thank you personally and on behalf of all employees for a great time and all the useful insights. I am sure we will meet again soon, since I will promote for another workSHOCK asap! I did a short survey about how everyone understood and experienced it and they all love it. They all confirmed that it is great and useful to have activities that burst our organ… Read more

Books in the Scrappy Guides™ Series

Facebooktwitterredditpinterestlinkedinmailby feather