When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.
Improve Customer Service
Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading
Contributed infographic in our business series. Enjoy! – Kimberly
Graphic created by iPlum a provider of a 2nd phone line for cell phones.
Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.
You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.
But why is investing in the services of an SEO expert so beneficial?Continue reading
We had awesome event with you last Friday! I am still amazed from your workSHOCK. It was absolutely above all expectations! I would like to thank you personally and on behalf of all employees for a great time and all the useful insights. I am sure we will meet again soon, since I will promote for another workSHOCK asap! I did a short survey about how everyone understood and experienced it and they all love it. They all confirmed that it is great and useful to have activities that burst our organ… Read more
GTT (what this company calls our project-based 15 day/6 month global leadership development program) was the perfect preparation for this project we are running now and so much of what we did during the 3 weeks can be applied to ‘real life’.
Nothing is impossible in Kimberly’s world. At a point of career change several years ago, from Silicon Valley CEO to something fun, I participated in Kimberly’s “Create a Vision” workshop. We were friends through a professional organization and I just wanted to see what she did for a living. The result: I was, and still am, amazed and delighted with this brilliant woman and the results she helps others to achieve. Kimberly has a unique ability to infect her listeners with transformative optimism… Read more
In a 3 hour workshop you helped to change people’s attitude about our challenge from something with too many obstacles to starting to see the big prize and plan the first baby steps, in short a transformative experience.
Kimberly Wiefling recently conducted an outstanding workshop at Stanford University, on the topic of engineering in the face of very large, complex problems, as part of a new graduate-level course I’m teaching on Engineering and Climate Change. The way Kimberly helped the students experience the frustration of an “unsolvable” problem and then helped them experience how such problems are solved was brilliant. Kimberly’s approach is so lively and fun that even while you are gratified by her terrif… Read more
If you want to build energy, velocity, and momentum toward an outrageous goal, Kimberly’s Scrappy Project Management is just what you’ve been waiting for to help you get those results with more pleasant surprises and fewer disappointing shocks along the way.
You provided me so many gifts yesterday. I feel like a large weight has fallen from my back. I’m smiling and feel better about having some direction, thank to you!
Kimberly is a force of nature and a truly unique talent in a sea of consultants that promise change but never quite achieve it. I’ve worked with her both for my own company and together with other clients and I’ve experienced first hand how she uses her talents as a brain scientist, entertainer, empathetic listener, and engineer to get ideas to become reality and groups to become teams. With just 1 visioning session with her 5 years ago, she changed my mindset and put my company onto an entir… Read more
All the advice you gave me during our last meeting is paying off. Who could believe having a white board would do wonders – – just as you said. . . . this afternoon my manager said “You’re so organized and such a good communicator.
Keep Kimberly’s ‘Inspired Organizational Cultures’ book within arm’s reach. It is filled with many thought-provoking tips and sage advice intended to make us think about what was, is, and could be in our organizations. This book explores organizational culture from a variety of perspectives, but always with the intention of inspiring positive opportunities for meaningful growth. Focus on any of the 140 nuggets and allow your mind to wander and explore within the context of your personal experien… Read more
Books in the Scrappy Guides Series
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
By Michael Seese
By Michael Seese
By Michael Horton