If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.
If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading
Contributed article in our business series. Enjoy! – Kimberly
It goes without saying we all lead busy lives. And that’s good because it means we’re doing something and pushing forward. Nevertheless, it can easily become overwhelming to do everything you simply have to do and this results in stress.
We decided to check if there are any apps that can help with productivity and after some research, we stumbled upon a website with a list of the best to-do apps that caught our attention. The list is pretty straightforward so we dug into some of the apps and decided to pick out the top 3. Here’s the list in case you want to check it later.
But no need to check it as we filtered and tested 3 of them that we think might be helpful to you.
Wunderlist – Organize Yours and Your Family’s DayContinue reading
Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.
Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.
The following are the benefits of having a website for your business:
- It is cost-effective
Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading
Books in the Scrappy Guides Series
By Kimberly Wiefling
A Top-selling PM Book!
Scrappy PM Audiobook
Authors: J. Abrams, C. Amos, E. Davie, M-H. Le, H. Kain, S. Lebeck, T. Mui, P. Obuchowski, Y. Shibata, N. Udo, B.J. Waxman, K. Wiefling
By Michael Seese
By Michael Seese
Thanks for your timely advice this week! You have the right templates and tools that you can send at a moment’s notice, even at midnight! You truly care about the long term success of our company. And last, but not least, I can count on you to understand my half-finished thoughts because you are smart, flexible, and have a big heart!
Thank you for inspiring me to be the leader I aspire to be. You are a great model of the courageous leadership philosophy in action.
I wanted to let you know that what I imbibed from you during the course has been of IMMENSE help to me and that I’ve put it all to good use. I started my own company and have been running it successfully for the last one year or so, introducing a totally new service concept to the challenging markets in India. (http://www.autovega.in ) Thanks a lot for your contagious enthusiasm!
Kimberly has helped our company shape its global culture for the past decade. To date, over 350 colleagues from around the world [have] met together for six-month customized programs consisting of three one-week interactive sessions in our Global Team Leadership Development program. Our culture is rooted in a long history of innovative change to survive in the face of global business headwinds. We have successfully transformed our company many times in the past 90 years, but mainly as a Japanese…
Kimberly facilitated executive offsite strategy meetings, provided executive coaching, and managed a product rollout project at Rockliffe. She’s incredibly dynamic, insightful, and motivating, with an incredible skill at using humor to get people to understand and accept what they otherwise might not. I wouldn’t hesitate to bring her into any situation where management consulting was needed.
Kimberly’s ‘Leading From Any Chair’ workshop is the single most powerful class I’ve attended, and the highest rated class I’ve participated in. Her teachings have fundamentally changed me as a leader, a coach, and a team member.
Kimberly is one of the most enthusiastic and up-beat people I have ever worked with. She is driven by the belief that it is more than her job, it is her obligation, to make those around her successful. She is an exceptionally quick study with a firm grounding in science and engineering. Kimberly…easily identifies choke points to progress as well as opportunities for leverage. She is a model of persistence…
Kimberly helped our organization confront some key challenges we faced working as a team. She also assisted us in creating clear and shared goals, and a practical implementation plan that enabled us to overcome our difficulties in achieving results. Working with Kimberly was energizing, and her experience, practical knowledge and wisdom guided us for years after her workshop. I highly recommend consulting with Kimberly and her Silicon Valley Alliances Team, especially to achieve results in your …
Kimberly is a physicist by training, is active in SDForum and other technical organizations, authored the “Scrappy” Project Management books, is a skilled and engaging facilitator, and is also funny and refreshingly entertaining.
Kimberly helped me create an actionable list that was pure gold. Taking the time to work with Kimberly forced me to articulate the challenges I face and talk through possibilities.
Kimberly had worked with the team on several occasions on project management and team dynamics. More importantly she had gained the team’s trust and confidence over the series of workshops. One of the projects did not go smoothly and Kimberly was brought in as the external facilitator in the “lessons learnt” debrief at the end of the project. We needed an external facilitator that the team trusted and could confide in. Kimberly chatted to everyone who was directly involved with the project…
Kimberly Wiefling recently conducted an outstanding workshop at Stanford University, on the topic of engineering in the face of very large, complex problems, as part of a new graduate-level course I’m teaching on Engineering and Climate Change. The way Kimberly helped the students experience the frustration of an “unsolvable” problem and then helped them experience how such problems are solved was brilliant. Kimberly’s approach is so lively and fun that even while you are gratified by her terrif…
I really liked your workshop and see great possibilities for using “breakthrough thinking” in other settings in both the corporate and educational worlds.
As an old program manager myself, and now as President of a large technology company, I find your book spot on the money. Your readers would do well to read the book several times and practice what your write until it becomes second nature. The world around them would become a much better place – and the satisfaction that goes with high achievement would fuel a long and successful career. While your book was written for program managers, it applies to anyone who works with people. It is a mus…
The recommendation of a transformed cynic: Kimberly is a bit like a cyclone – she will turn your world upside down and blow you away. Unlike a cyclone, however, she will be sure that all of the important pieces remain; neatly reorganized and stronger than before she met you. She will also, undoubtedly, leave many gems behind for you as well – some ready to display and others for you to continue polishing throughout your life and career. You will definitely be richer for having crossed her pa…
Kimberly took me to the next level in taking on a leadership role. She encouraged me to success.
It is delightful to have you work with us. You are already having a positive impact on the whole project situation.
Nothing is impossible in Kimberly’s world. At a point of career change several years ago, from Silicon Valley CEO to something fun, I participated in Kimberly’s “Create a Vision” workshop. We were friends through a professional organization and I just wanted to see what she did for a living. The result: I was, and still am, amazed and delighted with this brilliant woman and the results she helps others to achieve. Kimberly has a unique ability to infect her listeners with transformative optimism…
GTT (what this company calls our project-based 15 day/6 month global leadership development program) was the perfect preparation for this project we are running now and so much of what we did during the 3 weeks can be applied to ‘real life’.
This book unabashedly puts forward a new, unambiguous, non-shrinking, and ultimately empowering view of what we all as project managers should commit to be and do every day in our project roles.