Still Resisting Social Media as “just for teenagers”?

This week I had lunch with a friend of mine who is in his early 30s.  I couldn’t believe it when he told me he wasn’t on Facebook and he wasn’t twittering!  Yup, that’s right, there is still at least one cool, hip, successful high-tech business person in Silicon Valley who is NOT hip-deep in these social networks.  He asked me what benefit they produced, which is kind of like asking which advertising results in sales.  Who knows!  I just know that I have to be swimming in this ocean if I want to catch any fish.  Watching from the beach just doesn’t cut it.

If you’re just playing, join whatever you fancy.  But if you’re in business, here’s my opinion on the bare minimum social media marketing you have to be experimenting with while the whole SMM craze shakes out into what it will become:

1.  Facebook – It’s not just for teenagers, and just because people use it for social reasons doesn’t mean businesses can ignore it.  One of my highest quality contacts in the business world responds promptly to Facebook requests, but never responds when I contact him via email.  You gotta transmit on the frequency people are willing to receive on.  Check out Kimberly Wiefling and Scrappy Women in Business if you want a glimpse into my Facebook world.Continue reading

Catalytic Mechanisms – Effortless Ways to Change Behavior for the Better

(Originally published at www.ProjectConnections.com)

For years I’ve been fascinated by something that Jim Collins labeled “catalytic mechanisms” in a 1999 Harvard Business Review article. The article, entitled “Turning Goals Into Results: The Power of Catalytic Mechanisms,” described how to powerfully influence people in organizations to change their behavior—easily, permanently, and nearly effortlessly. Recently a Volkswagen campaign called “Thefuntheory.com” rekindled my interest in the topic with their website dedicated to finding fun ways to change people’s behavior for the better, so I reread the HBR article and started pondering how this approach might be useful in influencing behavior on project teams. While I’m in the early phases of experimenting with catalytic mechanisms in my own work and life, I’m excited to share this with you so we can exchange ideas and all get busy transforming the planet for the better. (That’s my theme for 2010, and I have to admit it’s a bit daunting, so I can use all the help I can get!)Continue reading

Collaboration is Killing Me!

A lot of my work in the past couple of years has been consulting with a company in Tokyo called ALC Education.  It’s the biggest project of my life, with the longest time horizon of anything my A.D.D. brain has ever had to wrap itself around.  The goal of this project is nothing less than planetary transformation, something I’ve had a hankering to work on since my youth, but lacked the personal vision of exactly how to go about it.  All kidding aside, the senior executives who lead this company have told me quite matter-of-factly that they intend to transform the Japanese economy for the better, for the good of the world, through shifting the mindsets of leaders in international Japanese businesses.  When pressed, they estimated that it will take somewhere around a decade to get some traction on this whole mindset shift that will enable their clients to “solve global problems profitably”. Continue reading


Kimberly's Areas of Expertise

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Kimberly helped our organization confront some key challenges we faced working as a team. She also assisted us in creating clear and shared goals, and a practical implementation plan that enabled us to overcome our difficulties in achieving results. Working with Kimberly was energizing, and her experience, practical knowledge and wisdom guided us for years after her workshop. I highly recommend consulting with Kimberly and her Silicon Valley Alliances Team, especially to achieve results in your …

Books in the Scrappy Guides™ Series

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