Tag Archives: Advertising

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly

Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.

Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.

The following are the benefits of having a website for your business:

  1. It is cost-effective

Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading→

Taking Charge of Your Company – How to Stay Ahead of Your Competition

Contributed article in our business series. Enjoy! – Kimberly

Being complacent is equivalent to death in the business world. This is because trends, technologies and innovations are always changing, and while being consistent in some elements like customer service is a great thing, most of the time this lack of innovation can cause your downfall. To counter such complacency though, you need to research, you need to innovate, and you need to always strive to be better than you were yesterday:

  1. Know Your Demographic

Knowing your demographic means saving money through repeat customers. It means saving money because you won’t waste your marketing budget advertising blindly to people who don’t care or trying to acquire customers who aren’t interested. The average attention span of online users is only seconds long, and many scroll through their newsfeeds at blinding speeds. You want your advertisements to not only catch their attentions, you want to hold their attentions, and to do that you need to know your demographic. You need to know what medium they use, you need to know where they are, what language they speak, and what they value. Conducting online qualitative market research can help you be the company of the people, and be a success as a result.Continue reading→

Three Online Services Shaking Up Small Business Operations

Contributed article in our small business series. Enjoy! – Kimberly

It seems that everything can be ordered online today, from a new pair of shoes, to a day at the salon. With digital marketing and sales transforming the way we shop, communicate, and book our services, a business that hasn’t got an online distribution platform runs the real risk of becoming obsolete. While some local newspapers are holding steady, many more are closing down as our news and media consumptions have shifted online to take a new global form. This leaves local businesses in a difficult position, where they have to turn to large-scale corporations to advertise and distribute their services or risk being shut out of the digital marketplace. Consumers want to support local businesses, but don’t know where to turn on a globalized media platform. Here are three businesses in the UK that are shaking up the industry by connecting consumers with local services and professionals.Continue reading→

Four Ways to Strengthen Your Law Firm’s Online Public Image

Contributed article in our business series. Enjoy! – Kimberly

A good reputation is everything to a law firm. Without a clean, trusting public image, your company could falter and fail, which is why carefully selected words and a spotless appearance can be the secret to success behind a fruitful firm. With the rise of companies using the internet to update and promote their image, stepping into the twenty-first century has never been so important to building a client base and a faultless public image. While this may seem daunting, there are simple, but effective, ways of promoting your firm’s successes. Here are a few of them.

1. Online Marketing

There are many benefits to having a strong internet presence, especially now, with more people turning to the Web when in need of advice – no matter how big or small the issue.Continue reading→

Why It’s Vital to Provide Excellent Customer Service

Contributed article in our business series. Enjoy! – Kimberly

Is your business providing the best customer service possible? If not, you need to address this issue and ensure that every customer that comes into contact with your organization is dealt with in a friendly, professional and efficient way. Achieving this goal could transform your business and make it a more appealing company to deal with. Below are some of the most important reasons why it’s vital to provide excellent customer service.

Your Business Runs More Smoothly

Image © Dzakymurad | Dreamstime.com

When you do things properly in a business, life seems to be easier and everything runs smoothly. However, if you don’t have the business skills required to put the appropriate customer service processes in place, things can go horribly wrong.

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