Contributed article in our business series. Enjoy! – Kimberly

Mobile device users are doing more shopping from their smartphones and tablets, the latest Monetate Ecommerce Quarterly report for Q2 2015 indicates. With worldwide smartphone shipments reaching 1.44 billion, the average number of page views per visit from mobile devices rose from 6.22 in Q1 to 6.29 in Q2. This correlated with a 9 percent rise in conversion rates and a 3.4 percent increase in average order value, which rose to $118.26. As mobile commerce grows in popularity, businesses are adapting by adopting technological innovations that support consumer demand for smartphone shopping. Here are a few mobile technology trends that companies doing e-commerce business should pay close attention to.Continue reading→