Tag Archives: B2B

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading→

How to Improve B2B Customer Relationships

Contributed article in our business series. Enjoy! – Kimberly

Business-to-business relationships can be filled with many challenges including multi-channel sales conflicts, delivery difficulties, and configuration issues, but they remain the key to the success of many enterprises. Solid B2B relationships can ward off advances from competitors and provide a firm foundation for you company to continue to thrive.

Here are a few tactics your company can use to nurture and develop your B2B customer relationships.

Constantly re-imagine and refine your B2B relationships

The world of business doesn’t stand still, and neither should you. No matter how good your B2B relationships are, the key to continued success is to be constantly thinking about ways you can improve the situation. The first step in achieving this goal is to develop a clear understanding of exactly what your brand represents to your B2B partners. If you are known primarily for an area such as high quality or customer support, this then points to other areas in which you can introduce improvements.Continue reading→

The Importance of Having a Targeted B2B Email List

Contributed article in our business series. Enjoy! – Kimberly

By targeting the right business at the best time with the best offer, you will dramatically increase your B2B prospecting success. It will also help with the overall growth of your business. Not only does careful B2B targeting help maximise the chances you have to make a sale, it will also prevent you from wasting your money.

There are several steps you can follow that are cost effective, easy and profitable ways to help you build a targeted B2B prospect list.

Know Who Your Customers Are

The first thing that you will need to do is take some time and think about your current list of customers. Who are they?
While thinking about this, you will be able to complete a picture of your prospects by looking at all of the information you have about them. Some of the things you should look at are:Continue reading→