Contributed article in our entrepreneurial business series. Enjoy! – Kimberly

Way back in January 1996, Bill Gates wrote an essay entitled “Content is King” which began by saying: “Content is where I expect much of the real money will be made on the internet.” Nearly twenty years on and this still holds true today. When it comes to choosing content for your website, it’s useful to remember the adage ‘an image is worth a thousand words.’ Choose the wrong image and it doesn’t matter what you write alongside it, the viewer will quickly lose interest.Continue reading→