Contributed infographic in our business series. Enjoy! – Kimberly
Infographic created by Beantown Media Ventures
Tag Archives: Blog
How Having a Blog Can Improve Your Business Website
The worldwide web is only getting bigger each day. More people are posting about anything and everything, and because you own a business, you need to get on board. The businesses that have blogs and relative content for their business are proven more successful in society. If you want to continue to expand and reach your maximum potential with business growth, then creating a blog is just one way to expand yourself. If you want to know exactly how a blog grows your company, below are just a few reasons that are on a long list that proves a blog is worth the time to implement on your business website.
Higher Authority In The Search Engine World
With search engines like Google, Bing, Duck Duck Go, or others, having authority makes all the difference for your business. The way these search engines post your business is based on an authority algorithm. They want individuals that type in a few keywords in the search bar to find the best results the fastest. They determine what companies or options to give the searchers through using a qualified line up of high-authoritative websites. This is also a way for searchers to get the information they need without spending countless hours.Continue reading
Are You Thinking of Traveling the World and Working Online?
Contributed article in our business series. Enjoy! – Kimberly
Thanks to the internet, it’s now easier than ever to start your business without being tied down to one place. With an increasing number of jobs now possible remotely and the fact that it is easier than ever to start a business online without the need for an office or store, becoming a ‘digital nomad’ or somebody who travels the world while earning an income online is an increasingly popular career choice. It’s easy to see why; being your own boss and having the freedom to travel wherever you like is much more appealing than most standard 9-5 office jobs. So, what can you do to succeed with this lifestyle?
#1. Gain Relevant Qualifications:
The good news is that you don’t always have to have qualifications in order to work successfully online. For example, if you are experienced with social media, have a good knack for writing, or can easily conduct tasks such as e-mail management and admin, you may want to consider offering your services as a freelance social media manager, writer, or virtual assistant. On the other hand, gaining relevant qualifications can lead to better, more lucrative remote working opportunities and give you the edge you need over your competition when setting up your online business. The best part is that there are several online programs you’ll be able to complete as you travel and work.
3 Content Marketing Techniques You Should Use to Increase Traffic
Contributed article in our business series. Enjoy! – Kimberly
If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.
If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading
7 Pieces Of Advice Small Business Owners Should Live By
Contributed article in our small business series. Enjoy! – Kimberly
As a small business owner, you have a big job with a lot of responsibility and pressure riding on your shoulders. It only makes sense you’d want to take the time to review a few pieces of valuable advice that will help you get along better and succeed.
Be proud of how far you’ve come but be aware that you also have a lot of challenges ahead of you to tackle. You’re going to need to not only work hard to get ahead, but also do more of what’s going to help move the needle for you in a positive direction and commit fewer mistakes as you gain more experience.
1. Document Specific Goals
You’re going to have a lot to keep track of, and be pulled in several different directions as a small business owner. It’s a wise idea to document specific goals for what you want to focus on and achieve early on. Continue reading
Effective Marketing and Your Virtual Location
Contributed article in our small business series. Enjoy! – Kimberly
Almost without exception, your small business needs a virtual location, and that location is a website. What that location looks like and the factors that matter most to your type of business will determine exactly how you create your location. However, just like a physical store, there are some essentials that every virtual location must have.
You Need a Specific Address
You can’t just host a blog on a free site like Squarespace, Blogger, or WordPress. That is like telling someone that your business is located somewhere in a large city, but not telling them where. Google favors sites that have unique domain names.Continue reading
How Blog Owners Can Get More Blog Visitors to Return to Their Blog
Contributed article in our business series. Enjoy! – Kimberly
Do many of your blog visitors return to your blog on a regular basis? Getting repeat visitors to a blog should be the main goal of every blog owner. If you can do this, you are much more likely to build a loyal following of blog readers who will subscribe to your email lists, purchase your products and services or click on your advertising links. Below are some of the changes you can make that will lead to more returning blog visitors.
Still Resisting Social Media as “just for teenagers”?
This week I had lunch with a friend of mine who is in his early 30s. I couldn’t believe it when he told me he wasn’t on Facebook and he wasn’t twittering! Yup, that’s right, there is still at least one cool, hip, successful high-tech business person in Silicon Valley who is NOT hip-deep in these social networks. He asked me what benefit they produced, which is kind of like asking which advertising results in sales. Who knows! I just know that I have to be swimming in this ocean if I want to catch any fish. Watching from the beach just doesn’t cut it.
If you’re just playing, join whatever you fancy. But if you’re in business, here’s my opinion on the bare minimum social media marketing you have to be experimenting with while the whole SMM craze shakes out into what it will become:
1. Facebook – It’s not just for teenagers, and just because people use it for social reasons doesn’t mean businesses can ignore it. One of my highest quality contacts in the business world responds promptly to Facebook requests, but never responds when I contact him via email. You gotta transmit on the frequency people are willing to receive on. Check out Kimberly Wiefling and Scrappy Women in Business if you want a glimpse into my Facebook world.Continue reading