Contributed infographic in our business series. Enjoy! – Kimberly
Infographic created by Beantown Media Ventures
Tag Archives: Brand
Transform your Creative Video Marketing Plan into Video Magic
Contributed article in our business series. Enjoy! – Kimberly
Are you trying to reach more customers with digital marketing campaigns? You can give life to your video content with the help of video magic. Video creation is beneficial for big companies and brands with an impressive budget. No doubt, video marketing is the best way to generate leads, get online sales, and build a fantastic reputation for your brand.
If you want to generate online interest, you have to add some exciting effects to your video. Some motions in your video message can make your content impressive. You can captivate your online audience by using the best slides from the business presentation. It is easy to transform your presentations into beautiful videos and GIFs. For your assistance, here are some tips to transform your creative video marketing plan into video magic.
Boost Engagement
If you want to get the attention of people, you can use animated videos. You will need educational videos for your audience to share the details of your product. Videos prove helpful to share a story compellingly and engagingly. A creative video is a unique method to humanize your brand. It allows you to build the credibility of your business and increase human trust.Continue reading
Strategies For Building A Positive Brand Reputation
Contributed article in our business series. Enjoy! – Kimberly
When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.
Improve Customer Service
Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading
ExpoMarketing Effectively Delivers for Their Clients
Contributed article in our business series. Enjoy! – Kimberly
ExpoMarketing is an essential means that businesses can employ to demonstrate and promote their services and products. Therefore, trade show displays are the leading product promotion techniques that encourage advertising your enterprise to other businesses and consumers. Principally, ExpoMarketing enhances the rate of success of your business because it presents double success probabilities. Trade show displays at ExpoMarketing are essential in the designing of booths for the participating companies. ExpoMarketing is a fabrication and exhibit design and an award-winning entity that engages in a variety of trade show displays for all sizes and types of clients. At Expo Marketing, an extremely hardworking team ensures that your expectations and the final products align, meaning it effectively delivers according to the desire of the clients. ExpoMarketing offers unique designs to the customers since it comprehensively considers all details pertaining to flooring, structure, layout, lighting, engineering, graphics, accessories, and furniture. Besides, ExpoMarketing offers you detailed and customized trade show displays to various brands through the in-house designers who implement the most recent materials and technology. The following are some of the unique ExpoMarketing aspects that make it exclusive and superior compared to others in the industry.Continue reading
Internet Marketing Tips for New Startups in 2017
Contributed article in our startup series. Enjoy! – Kimberly
Internet marketing has changed a lot in recent years. Newer instruments such as social media and mobile apps are changing the way businesses connect with target users. More importantly, the market is very competitive, especially with internet marketing helping small businesses from around the world reach different market segments.
If you want to connect better with your audience in 2017, there are a few important things to keep in mind. In this part, we’re going to review the best internet marketing tips for new startups.
Focus on Relationships
Reach is just a number. Similar to old-school advertising, the pursuit for wide reach and amazing exposure is only a small portion of today’s internet marketing scene. What’s more important is building a deeper, stronger relationship with the audience; in the case of startups, the target users.Continue reading
The Most Effective Way to Develop an Email Campaign
Contributed article in our business series. Enjoy! – Kimberly
While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.
Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading
How Create a Stronger Brand Identity
Contributed article in our business series. Enjoy! – Kimberly
A company’s brand is its unique selling point. If you fail to create a strong image, you may struggle to survive in a competitive market. A solid brand will not only capture a potential customer’s attention, but it will ensure you appear professional and trustworthy, because you have taken the time to refine your image.
Create a Key Message
Your brand is your voice, so you must identify what valuable things you need to say to the customer. To set yourself apart from other businesses, it is vital to create a key message that covers a company’s unique selling points.Continue reading
4 Ways to Strengthen Brand Awareness at Trade Show Events
Contributed article in our business series. Enjoy! – Kimberly
Attending a trade show is an excellent way to network with consumers, other entrepreneurs, suppliers, manufacturers, and other influencers in your industry. After setting up your booth, you’ll have the opportunity to display your brand and products/services to anyone passing by, and depending on the event, you might even get the opportunity to give a presentation to everyone in attendance. Of course, with great opportunity comes great responsibility and the burden of making sure everything goes as planned. Perhaps the biggest objective you should be working towards is increasing brand awareness. Ideally, you’ll want your brand to be more well-known coming out of the event than it was going in. To achieve that, try heeding the following four tips:
1. Make Your Displays and Signage the Easiest to Spot
How to Manage a Successful Exhibition Stand
Contributed article in our business series. Enjoy! – Kimberly
The investment in both attending and having a business presence at a trade show needs to pay dividends for the company. There are many different ways to bring value and get the most out of diverting money and employees to the exhibition centre to meet and greet with interested attendees. Here are a few suggestions for managing a successful exhibition stand:
Focus on the Lighting
Lighting is everything. The human eye is attracted to things that are bright enough to be noticed and interesting enough to keep the attention once it has been acquired. In a sea of other exhibition stands, the importance of effective lighting should never be overlooked.
Stand Out With a Professional Exhibition Stand
Especially for small businesses and smaller exhibition spaces, it is critically important to make a statement with your exhibition stand. Leaving this up to the professionals is the right approach to take. A company like Finesse Exhibitions that has been in the business of creating attention-grabbing exhibition stands for over two decades is a good choice.
Maintain a Consistent Marketing Message
There is nothing like confusing potential customers with a marketing message that seems to be saying different things to different people. All literature, posters and press packets need to present the brand in the same way so that it is recognisable and clear. The staff members managing the exhibition stand need to have practised their 30 second pitch so that they will not get tongue-tied when customers walk up. If needed, provide time ahead of the exhibition for proper practice or training.
Building Rapport with Visitors to the Stand
Building relationships is all about making people feel comfortable. A successful exhibition stand in many ways lives and dies on the successful interaction between the staff and visitors to the stand. Staff should talk to as many people as possible. Don’t let staff members be afraid to walk up to attendees at the edge of the stand and begin a conversation.
Ask the visitor questions. Show interest in their business and what their needs are that the company may be able to help solve for them. Each face-to-face meeting is an opportunity to learn about the individual needs of the customers of the business. This can be invaluable.
Keep Staff Members Out in the Open
Depending on the design and construction of the exhibition stand, employees may have difficulty standing out in front so people walking past can see them. People have a tendency at trade shows to stay behind the welcome counter or in other positions that put a barrier between themselves and the potential visitors wandering into the stand area to learn more. You should learn about the different ways to attract new visitors to the exhibition stand before attending.
Consider Rotational Shifts for Staff Members
Exhibition days can be long and drag on. Meeting and greeting a new collection of people every hour gets exhausting quickly even for those who claim to be “a real people person”. Ensure that staff members get sensible rest periods and if possible, create a rotational shift which reduces the total number of hours that each staff member is at the exhibition stand. This way they’ll be fresh and energised when meeting each new visitor to the exhibition stand.
Plan ahead for your next trade show to help get the most out of your investment in an exhibition stand.
Telling Your Story in the Best Possible Way
Contributed article in our entrepreneurial business series. Enjoy! – Kimberly
The design choices you make for your website, business cards, and brochures should be about more than just looking good. You want everything that bears your company logo and name to be about telling an engaging story that will draw people in and make them want to learn more about you. In this Huffington Post article on storytelling and design innovation, there’s a discussion about just this, and this story on the best and worst branding of 2014 also confirms: the best way to grab people’s attention is by telling them a great story.
You may find yourself wondering how you can tell a story through design choices, but as we’ve talked about in a previous blog post, it’s all about making sure that you follow some simple rules of design when you explain your products and services.
Keep Things Simple
Telling your story doesn’t mean that you need to write an epic about how you founded your business. The old cliché less is more is usually true.Continue reading