Take Your Website to the Next Level

Contributed article in our business series. Enjoy! – Kimberly

No matter the content, the themes or even what you use it for, more and more people are making use of their own website these days. With tools and resources available for everyone from the most devout Luddite to the most tech-savvy coder, personal blogs and online stores are rife in the digital age. However, if the key to your personal branding is the appreciation of luxury, then you need to take a step back and have a look at what your website says about you. No matter if you’re an entrepreneur selling specialty chocolates for the connoisseur, or a blogger providing reviews of the latest fashion show offerings, it’s time to have a look at how you can increase your own level of professionalism to reflect your target demographic.Continue reading

Why It’s Vital to Provide Excellent Customer Service

Contributed article in our business series. Enjoy! – Kimberly

Is your business providing the best customer service possible? If not, you need to address this issue and ensure that every customer that comes into contact with your organization is dealt with in a friendly, professional and efficient way. Achieving this goal could transform your business and make it a more appealing company to deal with. Below are some of the most important reasons why it’s vital to provide excellent customer service.

Your Business Runs More Smoothly

Image © Dzakymurad | Dreamstime.com

When you do things properly in a business, life seems to be easier and everything runs smoothly. However, if you don’t have the business skills required to put the appropriate customer service processes in place, things can go horribly wrong.

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Telling Your Story in the Best Possible Way

Contributed article in our entrepreneurial business series. Enjoy! – Kimberly

2015-01-10-storytellingdesigninnovation-thumbThe design choices you make for your website, business cards, and brochures should be about more than just looking good. You want everything that bears your company logo and name to be about telling an engaging story that will draw people in and make them want to learn more about you. In this Huffington Post article on storytelling and design innovation, there’s a discussion about just this, and this story on the best and worst branding of 2014 also confirms: the best way to grab people’s attention is by telling them a great story.

 

You may find yourself wondering how you can tell a story through design choices, but as we’ve talked about in a previous blog post, it’s all about making sure that you follow some simple rules of design when you explain your products and services.

Keep Things Simple

Telling your story doesn’t mean that you need to write an epic about how you founded your business. The old cliché less is more is usually true.Continue reading