Tag Archives: Competition

The Benefits of Working with an SEO Specialist

Contributed article in our business series. Enjoy! – Kimberly

Do you want to harness the power of online marketing to grow your business? The internet has opened up a world of opportunities to companies of all sizes. Now, even the smallest of companies can compete against multinational corporations for the top spots on Google. However, you should be aware that featuring on Google’s first page is far from straightforward.

You can’t simply build a website and expect to gain thousands of new customers. If you don’t market your website, it will be nothing more than a drop in the ocean. You could decide to study online marketing for years to understand the most effective ways to get your company in front of online users. Or, you could hire an SEO company to do the hard work for you.

But why is investing in the services of an SEO expert so beneficial?Continue reading→

Startups: 3 Business Mistakes You Need to Avoid

Contributed article in our entrepreneurial series. Enjoy! – Kimberly

Starting a new business is an exciting but busy time. Your to-do list is as long as your arm, and unfortunately, you only have a limited number of hours each day to achieve them. It can be overwhelming, but you need to have the discipline and resilience to carry on and make an impact.

New entrepreneurs are vulnerable to making the same mistakes time over, and so you need to be vigilant that you don’t fall into the same trap. Here are three mistakes that you need to avoid.

  1. Not Understanding the Value of Money

Startups invariably have limited cash flow, and that means that money is at the forefront of every decision being made. New entrepreneurs typically fall into one of two camps: those that spend money freely to make more money and those that spend the bare minimum. You must understand the value of your money.Continue reading→

Taking Charge of Your Company – How to Stay Ahead of Your Competition

Contributed article in our business series. Enjoy! – Kimberly

Being complacent is equivalent to death in the business world. This is because trends, technologies and innovations are always changing, and while being consistent in some elements like customer service is a great thing, most of the time this lack of innovation can cause your downfall. To counter such complacency though, you need to research, you need to innovate, and you need to always strive to be better than you were yesterday:

  1. Know Your Demographic

Knowing your demographic means saving money through repeat customers. It means saving money because you won’t waste your marketing budget advertising blindly to people who don’t care or trying to acquire customers who aren’t interested. The average attention span of online users is only seconds long, and many scroll through their newsfeeds at blinding speeds. You want your advertisements to not only catch their attentions, you want to hold their attentions, and to do that you need to know your demographic. You need to know what medium they use, you need to know where they are, what language they speak, and what they value. Conducting online qualitative market research can help you be the company of the people, and be a success as a result.Continue reading→

How to Decide Whether to Sell Your Company

Contributed article in our business series. Enjoy! – Kimberly

The fact you clicked on this article means you are probably considering selling your business. It is a big step, so it makes sense you might be undecided whether to grow your company or allow someone else to take the baton.

Is Your Business Ready?

Do you know if your business is ready for sale? To sell your company to a buyer, you must be able to produce between two or three years of tax returns, as well as any other paperwork, such as turnover and profit documentation. This will ensure you receive the best possible price for your business.

Is it the Right Time to Sell?Continue reading→