Tag Archives: Content Marketing

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading→

3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading→

5 Reasons Why B2B Websites That Use Quizzes Are More Creative

Contributed article in our business series. Enjoy! – Kimberly

B2B website owners are often not very creative in terms of their content. They tend to stick to traditional forms of content, such as blog posts, client testimonials, white papers and the like. This is mainly because their content marketing is aimed at companies, so they try to be as professional as they possibly can. However, without being a little creative, they can easily become dull.

This is where interactive content can be of great help. Quizzes are one of the forms of interactive content that are rarely used yet they can drive excellent results. Quizzes may not be your idea of successful content marketing, but they are much more than a mere means for passing the time. They can actually help you improve business decisions and increase sales.

Here are the top reasons why you should use an online quiz maker to enhance your B2B website and make it more creative, which is a surefire way to attract more sales leads.Continue reading→

Five Work at Home Online Jobs That Aren’t Scams

Contributed article in our business series. Enjoy! – Kimberly

The allure of working from home is too strong for many to resist. Faced with the choice between slaving away at a 9-5 job while conforming to corporate standards and being your own boss, the choice seems very simple for many. The corporate culture is beginning to recognize this as well, as more and more employment opportunities offer individuals the ability to work from home either part-time or full-time.

Unfortunately, there are many notable scams and get-rich-quick schemes floating about the web these days.Continue reading→