Tag Archives: Content

Strategies For Building A Positive Brand Reputation

Contributed article in our business series. Enjoy! – Kimberly

When a consumer is trying to decide between two different brands for the same product/service, they will always choose the company that has the best reputation. This is because a positive reputation means that the company is likely to be reliable, to provide a good customer experience and to have high-quality and good value products/services. This can make it challenging for new and/or small businesses that can often struggle to create a reputation for themselves when competing with much larger brands. It will always take some time but here are the most effective strategies for improving your brand reputation.

Improve Customer Service

Much like personal reputations are formed around how you treat others; brand reputation is formed heavily around how your company interacts with customers and visitors. People want to feel valued and listened to so you need to make customer service a priority – people will always return to a brand that looks after its customers but never a company with poor customer service, even if they have high-quality products. Additionally, customer service is an area where smaller companies can excel over much larger businesses, so this can give your small business a competitive edge.Continue reading→

3 Content Marketing Techniques You Should Use to Increase Traffic

Contributed article in our business series. Enjoy! – Kimberly

If you’re struggling to generate traffic (and leads) for your website, content marketing is your best bet. Not only that content marketing is cost-effective but it generates 3x more leads as compared to outbound marketing.

If you can write and create original new content on your own, then that means you won’t have to pay anyone for content marketing. That is great news! You’ll have full control of your strategy; you’ll be able to write your own content, distribute it, promote it, and drive traffic to your website (and converting that traffic into qualified leads).Continue reading→

How to Create the World’s Best Website

Contributed article in our business series. Enjoy! – Kimberly

A website is something that everyone, individual and business alike, should set time aside to create. It’s no longer difficult to do, as there are many resources available that will help you learn how to put it together properly. For starters, it’s all about choosing the right hosting and server to set it up on. Next, the visual and written content ideas must start to come together if you want to leave a lasting impression with it and thus properly market yourself.

In order to learn how to create one of the best websites around, you will have to do some research. For now, your first step is to listen to the advice below.

  1. Choosing the Right Server

To set up your website, you will need a hosting provider where you can share it from. Luckily for you, there are plenty of options available for you to choose from, with one example being VPS hosting. This one is known as a virtual private server. What’s more, they are also one of the most cost-effective ways of using a server, while it still allows you to create a complex site.Continue reading→

The 5 Secrets to Developing a User-Friendly App

Contributed article in our business series. Enjoy! – Kimberly

Many mobile users often take connectivity, functionality, and speed for granted, but they will certainly notice when an application isn’t working. The modern-day audience are also not shy when it comes to voicing their opinion, which can result in a decline in downloads. Read the five secrets to developing a user-friendly app.

1.  Guide Users with Icons

If you are developing an application with a minimalist design, icons can become a critical aspect of the user experience. Those handy symbols will not only add personality into your app, but they will provide a visual language to help guide users to key areas, so can support the navigation process.

  1. Review Device Compatibility

Apps can quickly lose value if a developer fails to consider software updates, which ultimately prevent application failures, crashes, and bugs. Regularly review an app’s compatibility across multiple devices to ensure you continue to present the best program to a user. Also, pay close attention to both positive and negative customer feedback to identify potential bugs, so you can make the appropriate alterations.Continue reading→

Effective Marketing and Your Virtual Location

Contributed article in our small business series. Enjoy! – Kimberly

Almost without exception, your small business needs a virtual location, and that location is a website. What that location looks like and the factors that matter most to your type of business will determine exactly how you create your location. However, just like a physical store, there are some essentials that every virtual location must have.

You Need a Specific Address

You can’t just host a blog on a free site like Squarespace, Blogger, or WordPress. That is like telling someone that your business is located somewhere in a large city, but not telling them where. Google favors sites that have unique domain names.Continue reading→

Top Reasons Links are Important to Your Website

Contributed article in our business series. Enjoy! – Kimberly

Creating the perfect website for your business that attracts customers and generates buzz is not an easy task, in fact it’s a bit of a science. That’s exactly why so many people turn to professionals such as Click Intelligence to help them navigate the waters, figure out what works best, and how to get the most traffic possible. Probably you have been told that it’s important to include both internal and external links on your website. Chances are, unless you are from a digital marketing background, the idea of links is something that is a bit foreign to you. So, let’s break down some of the top reasons you want to include links on your website.

What is Link Building?

Before we look at the top reasons, it’s important to understand what link building is. Continue reading→

Boost Your Website with Great Content

BillGatesContributed article in our entrepreneurial business series. Enjoy! – Kimberly

Way back in January 1996, Bill Gates wrote an essay entitled “Content is King” which began by saying: “Content is where I expect much of the real money will be made on the internet.” Nearly twenty years on and this still holds true today. When it comes to choosing content for your website, it’s useful to remember the adage ‘an image is worth a thousand words.’ Choose the wrong image and it doesn’t matter what you write alongside it, the viewer will quickly lose interest.Continue reading→