Contributed article in our business series. Enjoy! – Kimberly

Customer experience is always the number one focus for companies, and for good reason. Brands face global competition and an increasing pressure to cater to the unique identities of each and every one of their customers. Thankfully, you don’t have to spend a fortune in hiring individuals, and instead rely on algorithms. We have come very far in AI processes and machine learning, and, while we are nowhere near yet to artificial sentience, the AI that currently exists is perfect for improving customer experience.

How a machine handles your customers, however, isn’t enough. Customers need to be treated well online and in-store, and in order to accomplish this you need to provide them with a seamless experience:Continue reading→