Creating Your E-Commerce Store: A Guide

Contributed article in our business series. Enjoy! – Kimberly

The internet has democratized who can start a business because now all it takes is a website to get your company up and running. An e-commerce store is simply a website with added payment functionality to enable web users to make sales through your website. This is a very simple piece of code that will work in harmony with a pre-existing layout, helping you shift your goods without a physical store. There are, however, additional risks and considerations to make in relation to your e-commerce store. But don’t worry, this simple guide will take you through every element that needs to be considered.

Security

Your clients will be submitting their data to your website in order to make purchases online, therefore it is essential that you invest in the best protection for your site. There are many ways to improve your website security and to ensure that its SQL is not violated in any way. An unsecured site can be damaging for your business should it be found in breach of data regulation.Continue reading

Content marketing vs Copywriting. What’s the difference?

Contributed article in our business series. Enjoy! – Kimberly

The field of content creation and development includes a variety of concepts where some are easy to define while some remain an issue to many people. Two types of content that have proven a challenge for many to differentiate are content marketing and copywriting. Ideally, content marketing is used interchangeably with copywriting to mean one and the same thing, but it is important to note that they are different. This confusion is definitely due to their close relationship, but marketing professionals from PaperWritten can help demystify this scenario. Read on to understand the actual meaning of these two terms and the various forms in which they are presented…

Understanding Content Marketing and its Forms

In an effort to help you understand the difference between these two, it will be important to know what content marketing is. Well, this involves the creation of original and unique content for a business with the intention of attracting new customers both at the present time and in the long term. Content marketing is usually done in different forms, and this includes blog posts, white papers, eBooks, podcasts, articles, videos and email newsletters.Continue reading

Why should you have a Website for your Business?

Contributed article in our business series. Enjoy! – Kimberly

Having a website is paramount in this day and age. The perfect tool to market your products and services is through a website. A website can also improve your company’s image. Research shows that 6 out of 10 customers expect to find information on a certain company on the internet. This is precisely why every business should strive to have its website.

Digital companies such as Roundee give you the chance to communicate or have a meeting with your staff or customers easily through videos.

The following are the benefits of having a website for your business:

  1. It is cost-effective

Having your website will save you some money. This is because you won’t have to advertise your products or services through expensive forums like radio, television, or print media etc. Again, having a website cuts costs such as shop rent, utility bills, tax, and even the number of staffs that you employ because you can arrange with your customers how they can get their goods. All these reduces your expenses and you can end up saving so much money that you could have used on the business.Continue reading

How to Create a Seamless Experience with Your Business

Contributed article in our business series. Enjoy! – Kimberly

Customer experience is always the number one focus for companies, and for good reason. Brands face global competition and an increasing pressure to cater to the unique identities of each and every one of their customers. Thankfully, you don’t have to spend a fortune in hiring individuals, and instead rely on algorithms. We have come very far in AI processes and machine learning, and, while we are nowhere near yet to artificial sentience, the AI that currently exists is perfect for improving customer experience.

How a machine handles your customers, however, isn’t enough. Customers need to be treated well online and in-store, and in order to accomplish this you need to provide them with a seamless experience:Continue reading

7 Ways To Transform Your Business From Good To Great

Contributed article in our business series. Enjoy! – Kimberly

It’s nice when business is good, but even better when it’s great, and you find your company flourishing and moving forward seamlessly. Unfortunately, this type of transformation doesn’t happen overnight, which means you need to remain patient throughout the process.

You have to be dedicated and committed to consistently improving how your business functions and making sure you’re putting your customers first. Going from simply good to great isn’t easy, but it is possible with the right approach and mindset in place. Now is the time to stop wishing your situation was different and start taking action that will make a real difference in how you operate.

Set Goals & Write A Business Plan Continue reading

How to Improve B2B Customer Relationships

Contributed article in our business series. Enjoy! – Kimberly

Business-to-business relationships can be filled with many challenges including multi-channel sales conflicts, delivery difficulties, and configuration issues, but they remain the key to the success of many enterprises. Solid B2B relationships can ward off advances from competitors and provide a firm foundation for you company to continue to thrive.

Here are a few tactics your company can use to nurture and develop your B2B customer relationships.

Constantly re-imagine and refine your B2B relationships

The world of business doesn’t stand still, and neither should you. No matter how good your B2B relationships are, the key to continued success is to be constantly thinking about ways you can improve the situation. The first step in achieving this goal is to develop a clear understanding of exactly what your brand represents to your B2B partners. If you are known primarily for an area such as high quality or customer support, this then points to other areas in which you can introduce improvements.Continue reading

Take Your Website to the Next Level

Contributed article in our business series. Enjoy! – Kimberly

No matter the content, the themes or even what you use it for, more and more people are making use of their own website these days. With tools and resources available for everyone from the most devout Luddite to the most tech-savvy coder, personal blogs and online stores are rife in the digital age. However, if the key to your personal branding is the appreciation of luxury, then you need to take a step back and have a look at what your website says about you. No matter if you’re an entrepreneur selling specialty chocolates for the connoisseur, or a blogger providing reviews of the latest fashion show offerings, it’s time to have a look at how you can increase your own level of professionalism to reflect your target demographic.Continue reading