Tag Archives: email

Why You Should Use Secure Email Services Instead of Popular Ones

Contributed article in our business series. Enjoy! – Kimberly

Email – you can’t really live without it anymore since that’s how you keep in touch with people, network, and apply to jobs nowadays.

And while it is appealing to just use the most popular email service (Gmail, Yahoo!, or AOL), it’s better to switch to a safer option.

Why?

Because the popular services simply aren’t secure enough.


What Risks Do Unsecured Email Services Expose You to?

You’d think popular email services have got your back, but the reality is completely different.

Here are the kinds of privacy threats you have to deal with if you use them:

1. Advertisers Breaching Your Privacy

Here’s the harsh truth – if you use a service like AOL, Yahoo!, or Gmail, you’re pretty much giving advertisers and third party apps access to your email contents.Continue reading→

4 Ways To Keep In Touch With Your Customers

Contributed article in our business series. Enjoy! – Kimberly

It is said that around 80 percent of your business will come from just 20 percent of your customers – that means it’s easier, and more cost effective to keep your current customers happy, contented, and loyal than it is to try and find more customers. Keeping in touch with your customers is a great way to ensure loyalty and good feelings, but how can a business do that successfully? Here are some ideas.

Newsletters

Having a newsletter that your customers can sign up to (or one that they are automatically signed up to) is a fantastic way to keep your company and your products and services in the mind of the people who will hopefully spend money with you. Keep them in touch with what is going on with your business, run competitions, give them discount codes for loyalty and so on. As long as you send out your newsletter regularly (perhaps once a month), then your company will easily stick in their mind.Continue reading→

5 Ways Email Marketing Can Help You Grow Your Business

Contributed article in our business series. Enjoy! – Kimberly

Email marketing remains one of the most common marketing methods out there. It is a low cost way to market to customers with a high rate of return. Here are five ways email marketing can help you grow your business. All of them are within easy reach of every business utilizing email marketing, and none of them involve spamming your potential and current customers.

Use Email Marketing to Enhance Local Outreach

When someone talks about local outreach to potential customers via digital marketing, they initially think about local search engine optimization or sending messages to those customers in your marketing database and local area. However, you can use email marketing to improve local outreach. Continue reading→

The Best Ways to Market Your Small Business on a Budget

Contributed article in our business series. Enjoy! – Kimberly

When starting your own small business, marketing is exceptionally important. You can have the best products or service in the world but that isn’t enough to make your business a success. You need to make sure people know about it. Big businesses have a huge budget to employ a marketing team to do it all for them. You might not have the resources to do this in the beginning. Fortunately, there are many great marketing strategies you can implement yourself.

Image Ref: Creative Commons CC0

 

Social Media

Social media is absolutely massive. As well as the main platforms, Twitter, Facebook, Instagram and Pinterest, there are 100’s more you could use. Continue reading→

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading→