Contributed article in our business series. Enjoy! – Kimberly
The unifying theme of this book is that communication is an underlying fabric of life, as fundamental as matter and energy are to our world and, more importantly, to our understanding of the world. This book is also a non-exhaustive account of interesting, out of pattern communication and social behaviors that we can observe in animals, or in the biological world; among us, humans, and between us humans and other species.
While we know that communication is fundamental to life, in any form or shape it comes on our planet, the goal of this book is to show that there are aspects of communication that can be universal and transferable from one species to another and that it is what enables collective behavior in social animals and humans. At the same time, there are aspects of communication that are unique to each species or ecosystem, that communication has evolved both alongside the genetic evolution, the social evolution that is characteristic to a subset of living species, and the cultural evolution that is characteristic not only to humans, but also to whales, dolphins, primates, elephants, and many more.