Tag Archives: holiday

The Most Effective Way to Develop an Email Campaign

Contributed article in our business series. Enjoy! – Kimberly

While email marketing has been around for years, the way that marketers develop campaigns has evolved over the years. If you’re not an expert in this area then you would be forgiven for thinking that it is fairly basic . . . you write an email and send it to your list of contacts.

Years of research has gone into calculating the most effective way of developing email campaigns, and this research has shown that 77% of email marketing ROI came from segmented, targeted and triggered emails. So, just sending a “one size fits all” email is not going to get you the results that you are looking for.Continue reading→

Holiday Compassion All Year Long by Kimberly Wiefling (Wiefling Consulting)

Business Trip Struggles

(This article was originally published on www.svprojectmanagement.com)

This time of year in the US many people, including me and my family, celebrate Christmas. It’s the most important holiday for us, and it’s a time of year when people seem more tuned in to the connections among all human beings. It seems to me that people are a wee bit nicer to each other. We take time to be with our families, and we tell our friends how much they mean to us. As far as holidays go, it’s a very big deal. Because I’m traveling on business 2-3 weeks a month I’m typically arriving home in Silicon Valley, California, from Japan just in time to be jet lagged all through the holiday season. This year, however, my last week of work before Christmas was in Houston, Texas, so instead of being jet lagged I’m merely burnt out. Well, burnt to a crisp, actually – like a piece of bacon cooked in a greasy skillet on extra high heat for about an hour longer than normal. Toast! Continue reading→