Originally posted on ProjectConnections.com

I was recently told by another smarty-pants consultant that, “As long as the team makes a logical proposal to the executives, they will support their recommendation.” My retort: “Then why do people smoke?” I mean, it’s not logical to smoke. There’s plenty of data to suggest it’s bad for your health. If logic alone were sufficient to change behavior we wouldn’t find ourselves staring at the hauntingly familiar “lessons not learned” at the end of every project. What keeps us locked into behaviors that don’t make sense, at least to other people?Continue reading→